7-Eleven, Inc. is launching a new wave of food and beverages in 125 Los Angeles-area stores from an exclusive list of breakout brands. Almost 100 new better-for-you items were hand-selected by 7-Eleven from 31 up-and-coming companies for the test.
Keto, paleo, vegan, organic, high-protein, low-glycemic, gluten-free, nutrient-dense, plant-based, cold-pressed … This special product assortment includes options for power-snackers, restricted diet-followers and anyone looking for ways to incorporate more functional, better-for-you sips and snacks to keep them fueled while on-the-go.
"When our emerging brands team created this unique product assortment in collaboration with our category managers, the goal was to give customers drinks and snacks that they might not expect to find at a 7-Eleven store," said 7-Eleven vice president of new business development, Chris Harkness. "Customers are demanding healthier options, and we know LA customers are leading the country in health and wellness trends, always willing to try the newest and most innovative products and services. In the past, 7-Eleven's LA stores have shown great success with food and beverages on the leading edge of these trends."
The selection of prospective breakout brands was curated from hundreds hoping to get a foot in the door with the world's largest convenience retailer. Last fall, 7-Eleven invited companies to showcase their products at its first "Next Up" emerging brands showcase held at its Store Support Center in Irving, Texas.
Over 300 up-and-coming brands applied to participate in the retailer's inaugural "Next Up" event last fall, with 70 companies invited to participate. Over half were owned by women (26), minorities (9) or veterans (2). The "show-and-taste" event provided the selected businesses an opportunity to present products in an expo-like setting and participate in merchandising, logistics and operations workshops with 7-Eleven leaders.
More than 1,000 7-Eleven employees and Dallas-area franchisees sampled their way through the event and voted on their favorites. The merchandising and emerging brands teams then decided to launch the LA test in 2019 based on the success of Next Up.
These options can be found on an end-aisle display and inside the open-air cold case and include:
"We don't want small and emerging vendors to be intimidated by 7-Eleven's size," Harkness said. "7-Eleven is always on the lookout for innovative companies who have a fresh take on a product, a healthier alternative or a unique flavor that might become the next big food trend. We are eager to see how these brands perform on our shelves and look forward to hearing directly from customers about these new items in the assortment."
*Statements regarding dietary supplements have not been evaluated by the FDA and are not intended to diagnose, treat, cure, or prevent any disease or health condition.
About 7-Eleven, Inc.
7-Eleven, Inc. is the premier name and largest chain in the convenience-retailing industry. Based in Irving, Texas, 7-Eleven operates, franchises and/or licenses more than 68,000 stores in 17 countries, including 11,800 in North America. Known for its iconic brands such as Slurpee®, Big Bite® and Big Gulp®, 7-Eleven has expanded into high-quality salads, side dishes, cut fruit and protein boxes, as well as pizza, chicken wings, cheeseburgers and hot chicken sandwiches. 7-Eleven offers customers industry-leading private brand products under the 7-Select® brand including healthy options, decadent treats and everyday favorites, at an outstanding value. Customers also count on 7-Eleven for bill payments, self-service lockers and other convenient services. Find out more online at www.7-Eleven.com, via the 7Rewards®customer loyalty platform on the 7-Eleven mobile app, or on social media at Facebook, Twitter and Instagram.
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