CROP Infrastructure Corp. (CSE: CROP) (OTC :CRXPF ) announced today it is developing a new cannabis-infused line of soft drinks. Called 'CANNADRINK', the beverage will be developed to be a zero calorie, non-GMO, ketogenic-friendly line of soda pop, and will include tea and coffee versions.
The global carbonated soft drinks market is projected to reach USD 605.6 Billion by 2025, according to a March 2018report by Grand View Research, Inc.
CROP Infrastructure Director and CEO, Michael Yorke, stated: "The cannabis-infused beverages market has attracted the attention of world class beverage companies as legalization spreads. We see it as a tremendous opportunity for CROP Infrastructure's branding & IP portfolio and as an axillary opportunity for each of our cultivation tenants Globally.
"The global soft drink market, in another study, is forecast to grow at a CAGR of 5.62% through to 2021. It is also going sugar free. Studies from the World Health Organization have shown that a simple can of carbonated soda drink can contain over 40 grams of sugar, equivalent to 10 teaspoons of table sugar. As an example, Britain's sugar tax has forced many soft drinks companies to re-evaluate the sugar content of their soft drinks and are developing new low or reduced-sugar beverages with additional claimed health benefits, in response to consumer demand.
"Functional beverages are a new class of products that offer beyond basic nutritional ingredients including vitamins, minerals, herbs, amino acids and probiotics. We believe that cannabis's medically known benefits will enhance our own formulations, so we are bang on target with our CANNA DRINK line," concluded Yorke.
Follow CannaDrink on Instagram & Twitter.
Crop Infrastructure Corp. is publicly listed on the Canadian Securities Exchange and trades under the symbol "CROP" and in the US under the symbol "CRXPF". CROP is primarily engaged in the business of investing, constructing, owning and leasing greenhouse projects as part of the provision of turnkey real estate solutions for lease-to-licensed cannabis producers and processors offering best-in-class operations. The Company's portfolio of projects includes cultivation properties in California and Washington State, Nevada, Italy, Jamaica and a joint venture on West Hollywood and San Bernardino dispensary applications. CROP has developed a portfolio of assets including Canna Drink a cannabis infused functional beverage, US and Italian distribution rights to over 55 cannabis topical products and a portfolio of 16 Cannabis brands.
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