What's a hot summer day without a tall glass of freshly brewed, icy-cold tea? On any given day, more than one half of the American population drinks tea, with 75 – 80% opting for iced over hot. In honor of National Iced Tea Month this June, the Tea Council of the USA is celebrating tea lovers across America. Simply share your favorite iced tea recipe on Instagram or Twitter, tag and follow @TeaCouncil and Hashtag #NationalIcedTeaMonth and #SummerNecessiTEA for a chance to win a beauTEAful teapot and other tea-related essentials.
Approximately four in five consumers sip on the world's most widely consumed beverage next to water, with Millennials being the most likely to reach for a "cuppa." And for 24 million Americans, drinking a cup of their favorite brew is just as good as a Netflix and Chill session.
Here's the tea on how and why America is embracing iced tea as their go-to summer sip and healthiest summer staple.
Tea is as Good as it Gets. According to a survey commissioned by the Tea Council of the USA, 24 million Americans think that drinking a cup of their favorite brew is as good as sex. In a surprising twist, more men than women (13% vs. 8%) and more Millennials than older generations (16% vs. 7%) feel this way.
No Sunday Scaries Here. Counting down the days until your Summer Friday? The survey also showed that nearly one-quarter (22%) of Americans could not survive Monday morning without their daily fuel – tea. Fewer say this about pressing the snooze button on their alarm (17%), reading their favorite blog (14%) or using their Outlook calendar (12%).
More Than a Just a Sip. In 2018, Americans consumed more than 84 billion servings of tea. But Millennial tea lovers get more than a tasty beverage when reaching for a brew. Consuming black, green, white, oolong or dark teas, which originate from the Camellia sinensis plant, has been linked to countless seasonal health benefits.
"As the popularity of tea surges, we've learned that tea is much more than just a healthy, refreshing beverage. Millennials truly have an emotional connection with tea," says Peter Goggi, President of the Tea Council of the USA. "We are pleased to honor National Iced Tea Month and inspire consumers to share their favorite way to enjoy tea– iced!"
Stay Refreshed with the Tea Council of the USA's Guide to Brewing the Perfect Batch of Iced Tea
For large quantities, prepare as follows:
About the Tea Council of the USA:
The Tea Council of the USA is a non-profit association that was formed in 1950 as a partnership between tea packers, importers and allied industries within the United States, and the major tea producing countries. It functions as the promotional arm of the tea industry with a primary goal of increasing overall awareness of tea by providing information about its many positive attributes. One of the Council's primary objectives is the dissemination of key scientific findings about tea to the public. The Tea Council does this in several ways including: funding scientific meetings to bring tea researchers from around the world together to share key information and identify next steps for future research projects; and working with health organizations and international scientists to disseminate information about potential positive health effects of tea consumption on a public level.
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