New research from one of the world's top coffee and tea manufacturers indicates that a surprising number of U.S. consumers are interested in exploring beverages with functional ingredients that provide health and wellness benefits.

According to a report published by Westrock Coffee Company, nearly one third of U.S. coffee drinkers expressed interest in beverages that deliver targeted health benefits, such as  functional ingredients like adaptogens for cognitive enhancement or probiotics for improved gut health. Cold brew coffee drinkers are particularly receptive to beverages that improve cognitive enhancement, while tea drinkers prioritize relaxation and boosting immunity. 

These insights are among the many findings in the latest issue of The Blend – a quarterly series of free downloadable reports by experts at Westrock Coffee that focus on consumer, retail and restaurant trends in beverage categories. 

Westrock Coffee is North America's largest private label coffee and tea manufacturer, supplying and manufacturing beverage solutions for major brands in CPG, retail, convenience store, restaurant, foodservice and hospitality industries. The company is widely recognized for its category expertise and knowledge of coffee and tea consumer trends.

"While we are known for providing beverage solutions and manufacturing to many of the world's largest consumer brands, Westrock Coffee is also a trusted resource for category insights and trends," explained Melissa Mackay, senior vice president of marketing and insight at Westrock Coffee. "With these reports, we aim to leverage our expertise by combining the latest beverage and flavors research with consumer trends and sharing these findings throughout the industry." 

The Blend report for Q1 2025 focuses on health and wellness trends that are driving innovation and shaping consumer habits in coffee and tea categories, including:

• Evolving Definition of Healthy – how consumers are looking for more out of "healthier" coffee and tea than just reducing sugar, fat or calories.
  
  
• The Rise of Personalized Wellness – insights on why consumers want products that can be personalized to their health needs.
  
  
• Functional Ingredients – an overview of which ingredients consumers are seeking to improve gut health, mental clarity, cognitive enhancement, energy and more.
  
  
• Convenience in Coffee and Tea– a look at how ready-to-drink (RTD) formats are catering to the demand for healthier coffee and tea, and driving delivery models.

"Consumer interest in healthier coffee and tea has never been greater – but health and wellness goals are increasingly diverse and evolving," added Mackay. "Meeting this demand has become the driving force in new product innovation for many brands."

More details on these health and wellness trends are available by downloading Westrock Coffee's The Blend report for free at Insights.westrockcoffee.com/the-blend-q1-2025 

For more information about Westrock Coffee, including the company's extensive range of coffee, tea, RTD and other beverage solutions, manufacturing capabilities, sustainability and more, please visit www.WestrockCoffee.com.

About Westrock Coffee Company
Westrock Coffee is a leading integrated coffee, tea, flavors, extracts, and ingredients solutions provider in the U.S., providing coffee sourcing, supply chain management, product development, roasting, packaging, and distribution services to the retail, foodservice and restaurant, convenience store and travel center, CPG, non-commercial, and hospitality industries around the world. With offices in 10 countries, the Company sources coffee and tea from 35 origin countries. For more information, please visit WestrockCoffee.com  

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