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NEWS: Roundtree Press Releases Biography of Peet's Coffee Founder August 7

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posted Sunday Aug 05, 2018 06:00 PM

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Roundtree Press, an imprint of Cameron + Company, is releasing journalist Jasper Houtman's biography of Alfred Peet—The Coffee Visionary: The Life & Legacy of Alfred Peet—on Tuesday, August 7. Part biography, part history of the coffee industry, the book provides a look behind the curtain at this unique, captivating beverage.

THE COFFEE VISIONARY 
The Life & Legacy of Alfred Peet 
Written by Jasper Houtman

When Alfred Peet opened Peet’s Coffee, Tea & Spices in Berkeley, California, in 1966, and started selling small batches of on-site, hand-roasted coffee beans, the renowned roastmaster had no way of knowing that he was brewing a coffee revolution and defining the coffee culture we know and love today. At a time when most Americans drank coffee percolated from canned grounds, Peet, the son of a coffee roaster from a small town in the Netherlands, laid the foundation for specialty coffee in the United States.

Part biography of Alfred Peet, part history of the coffee industry, The Coffee Visionary provides a look behind the curtain at this unique, captivating beverage. Through the use of interviews and archival photographs, Houtman sheds light on Peet’s life and legacy, as well as the history behind the iconic West Coast coffee brand that bears his name. The book weaves together elements of business, family history, the coffee industry, and more. Peet’s attention to detail as he roasted, cupped, and served his coffee is beautifully captured in Houtman’s book, and as Alfred Peet would say, “The coffee tells my story.”

THE COFFEE VISIONARY 
The Life & Legacy of Alfred Peet 
Author: Jasper Houtman 
Publisher: Roundtree Press (an imprint of Cameron + Company) 
ISBN: 978-1-944903-38-1 
Format: Hardcover, 208 pages, 6 x 9 
Publication Date: August 7, 2018 
Distributor: PGW/Perseus 
Retail: $24.95

Jasper Houtman is an editor for the Dutch financial daily Het Financieele Dagblad and has twenty-five years experience in writing for magazines and newspapers in the Netherlands. Traveling through Guatemala and Honduras in 2004, he became interested in coffee, which led to a fascination for the story of Alfred Peet, who is relatively unknown in his motherland, the Netherlands.

Roundtree Press, an imprint of Cameron + Company, partners with authors and companies with platforms to produce high quality books, usually in the areas of business and technology as well as general nonfiction. Visit us at http://www.roundtreepress.com.

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