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NEWS: Crimson Cup Helps Coffee Shops Thrive in 2018, Supporting over 100 Baristas with Hands-on Training

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posted Sunday Mar 31, 2019 05:30 PM

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Crimson Cup Coffee & Tea, a nationally recognized coffee roaster and coffee shop franchise alternative, expanded its training prowess in 2018. Specialty coffee consultants worked directly with more than 100 baristas and managers to hone their drink preparation and management skills. Hands-on training took place at local coffee shops and at the Crimson Cup Innovation Labin Columbus – the only Premier Training Campus in Ohio certified by the Specialty Coffee Association.

“I’m excited at the strides we’ve made in expanding our training mission,” said Founder and President Greg Ubert. “We’re proud to invest in our customers with initial and ongoing training. Not only do we succeed when they succeed, but we’re also strengthening independent coffee shops as an industry.”

Through its 7 Steps to Success coffee shop franchise alternative program, Crimson Cup trained owners, managers and baristas as they prepared to open 19 new independent coffee shops across the country. The program is based on Ubert’s book, Seven Steps to Success in the Specialty Coffee Industry.

“Our 7 Steps program delivers everything an entrepreneur needs to open a coffee shop,” Ubert said. “We offer personalized coffee business education, coffee shop operations training and hands-on barista training. Our 7 Steps trainers travel to each new coffee shop and remain on site through opening day to ensure a successful start.”

The roaster also provided more than $46,000 in loyalty training credits to existing coffee shop customers based on 2017 sales. This funded ongoing training for baristas and other staff at 16 independent coffee houses.

Coffee house customers can choose from 12 training classes covering nearly every aspect of coffee shop operations. Topics range from Espresso Machine Maintenance to Brew Bar Practices and Comparative Cupping Techniques.

For 2019, Crimson Cup plans to introduce an enhanced menu of course offerings with SCA-certified instructors.

"As the only Premier Training Campus in Ohio, the Innovation Lab offers a calibrated teaching environment to teach within SCA standards and protocols," Ubert said. “We look forward to welcoming baristas and other specialty coffee professionals from throughout the region to our state-of-the-art training facility.”

Crimson Cup also offers home coffee brewing and roasting classes for Columbus coffee lovers at the Innovation Lab. Current offerings include Coffee Brewing Basics, Espresso at Home, Roasting Fundamentals and Coffee Education … Seed to Cup.

About Crimson Cup Coffee & Tea

Columbus, Ohio coffee roaster Crimson Cup Coffee & Tea is Roast magazine’s 2016 Macro Roaster of the Year. Since 1991, Crimson Cup has roasted sustainably sourced craft coffee in small batches, sold directly to consumers and as wholesale coffee beans. Through its 7 Steps to Success coffee franchise alternative program, the company also teaches entrepreneurs to run successful coffee houses. By developing a coffee shop business plan, prospective entrepreneurs gain insight into how much it costs to open a coffee shop. Crimson Cup coffee is available through more than 350 independent coffee houses, grocers, college and universities, restaurants and food service operations across 37 states, Guam and Bangladesh, as well as the company’s own Crimson Cup Coffee Houses. To learn more, visit

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