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NEWS: Greg Ubert of Crimson Cup Coffee & Tea Named East Central Region Finalist in EY Entrepreneur Of The Year® 2018 Award

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posted Sunday May 27, 2018 06:15 PM

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Greg Ubert, founder and president of Columbus coffee roaster Crimson Cup Coffee & Tea, has been named a finalist for the EY Entrepreneur Of The Year® 2018 Award in the East Central region. The awards program, which is celebrating its 32nd year, recognizes entrepreneurs who excel in areas such as innovation, financial performance and personal commitment to their businesses and communities. A panel of independent judges selected Ubert and other finalists. Award winners will be announced at a special gala event on June 28 at the Hilton Cleveland Downtown Hotel.

“As an entrepreneur and supporter of entrepreneurship, I am thrilled to receive this recognition,” Ubert said. “I am honored that the judges recognized the vision, strength and innovation that has kept our company growing for the past 27 years.”

In 1991, Ubert founded Crimson Cup Coffee & Tea with little more than enthusiasm and a determination to succeed. After the recent Harvard graduate discovered he could not fall in love with computer software, he left a promising career in Chicago to pursue twin passions for coffee and entrepreneurship. Ubert moved back to Columbus and started a coffee roasting business with a tiny coffee roaster in a one-room office. With little business experience – and none in the coffee industry – he learned coffee roasting from the grounds up, without any formal training. From the start, his vision focused on providing the best-tasting coffee and coffeehouse products to customers while creating a supply chain of mutual benefit with growers and suppliers.

After he saw that some coffee house customers were struggling, he studied their operations and developed a service platform called “Seven Steps to Success.” The program offered a unique proposition: Crimson Cup would teach entrepreneurs how to open coffee houses and help them stay in business. In 2003, he published Seven Steps for Success: A Common-Sense Guide to Succeed in Specialty Coffee. This book and Crimson Cup’s program have put more than 350 independent coffee businesses in 36 states, Guam and Bangladesh on the road to success.

Today, Crimson Cup is a leading coffee roaster, recognized by specialty coffee’s flagship publication Roast magazine as the 2016 Macro Roaster of the Year. Its coffees regularly win taste tests, high rankings from independent coffee reviewers, and trophies in competitions including the Good Food Awards, the Compak Golden Bean Awards, and America’s Best Espresso.

Now in its 32nd year, the Entrepreneur Of The Year® program has expanded to recognize business leaders in over 145 cities and more than 60 countries throughout the world.

Regional award winners are eligible for consideration for the Entrepreneur Of The Year National competition. Award winners in several national categories, as well as the Entrepreneur Of The Year National Overall Award winner, will be announced at the Entrepreneur Of The Year National Awards gala in Palm Springs, California, on November 17, 2018. The awards are the culminating event of the Strategic Growth Forum®, the nation’s most prestigious gathering of high-growth, market-leading companies.

About Crimson Cup Coffee & Tea

Columbus, Ohio coffee roaster Crimson Cup Coffee & Tea is Roast magazine’s 2016 Macro Roaster of the Year. Since 1991, Crimson Cup has roasted sustainably sourced specialty and craft coffee in small batches, which it sells directly to consumers and as wholesale coffee beans. The company also teaches entrepreneurs to run successful coffee houses through its coffee franchise alternative program, which includes a coffee shop business plan. Crimson Cup coffee is available through a community of more than 350 independent coffee houses, grocers, college and universities, restaurants and food service operations across 36 states, Guam and Bangladesh, as well as the company’s own Crimson Cup Coffee Houses. To learn more, visit crimsoncup.com.

About Entrepreneur Of The Year® 
Entrepreneur Of The Year®, founded by EY, is the world’s most prestigious business awards program for entrepreneurs, chosen from an independent panel of judges including entrepreneurs and prominent leaders from business, finance, and the local community. The program makes a difference through the way it encourages entrepreneurial activity among those with potential and recognizes the contribution of people who inspire others with their vision, leadership and achievement. As the first and only truly global awards program of its kind, Entrepreneur Of The Year celebrates those who are building and leading successful, growing and dynamic businesses, recognizing them through regional, national and global awards programs in more than 145 cities and more than 60 countries. ey.com/eoy

About EY 
EY is a global leader in assurance, tax, transaction and advisory services. The insights and quality services we deliver help build trust and confidence in the capital markets and in economies the world over. We develop outstanding leaders who team to deliver on our promises to all of our stakeholders. In so doing, we play a critical role in building a better working world for our people, for our clients and for our communities.

EY refers to the global organization and may refer to one or more, of the member firms of Ernst & Young Global Limited, each of which is a separate legal entity. Ernst & Young Global Limited, a UK company limited by guarantee, does not provide services to clients. For more information about our organization, please visit ey.com.

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