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NEWS: nudge.™, World’s First Coffee Butter™, Wins Best New Food Product at Specialty Coffee Expo

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posted Sunday Apr 28, 2019 05:00 PM

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Tierra Nueva, the Miami-based coffee technology company majority owned by ProspEquity Partners, announces that its newest product, nudge.™ Coffee Butter™, in its Brazilian Origin flavor, won the Specialty Coffee Association’s Best New Product award in the food category at the annual Specialty Coffee Expo.

The award marks the second time Tierra Nueva has received accolades for its coffee technology products. Tierra Nueva’s Coffee Thins in espresso flavor won the Most Innovative Product and the People’s Choice Award at the expo in 2012.

“People are hungry for a new way to enjoy their coffee, and we are absolutely elated that nudge.™ Coffee Butter™ captured the attention and taste buds of the judges at the expo,” said David Burke, chief executive officer of Tierra Nueva. “Produced with our innovative whole bean coffee technology, a serving of nudge.™ Coffee Butter™ has 40mg of caffeine, uses 20 whole coffee beans, and is free of nuts and chocolate. When it launches in June, nudge.™ is poised to shake up the $3 billion U.S. nut-butter food category, which has seen little innovation or growth.”

Held in Boston, Mass., April 12-14, 2019, Specialty Coffee Expo’s Best New Product competition recognizes new products judged on their quality and value to the specialty coffee and tea industry.

nudge.™ Coffee Butter™ is produced in partnership with Nutkao USA, Inc., a global producer of nut- and cocoa-butter spread. nudge.™ will open up entirely new coffee-based categories for Nutkao in the United States and European Union.

ABOUT TIERRA NUEVA AND MAJORITY STAKEHOLDER PROSPEQUITY PARTNERS

ProspEquity Partners (PEP), the Tampa, Fla.-based private equity firm building shareowner value through conscious capitalism and a dedication to people and local communities, owns a majority stake in Tierra Nueva. The partnership between PEP’s world-class operational executive expertise and ecosystem of strategic partners and advisors and Tierra Nueva’s industry-leading coffee product development team is launching a coffee revolution that will rapidly scale Tierra Nueva’s worldwide market penetration.

“The continued expansion of Tierra Nueva’s proprietary coffee technology processes throughout the U.S. retail market is a key objective in ProspEquity Partners’ and Tierra Nueva’s global strategy to create a new coffee experience that will drive significant consumer demand and solid returns for our business partners,” commented Christopher D. Ramonetti, managing partner and chief executive officer of ProspEquity Partners, and Tierra Nueva board chair.

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