The Coffee Bean & Tea Leaf®, one of the world's leading roasters and retailers of specialty coffee and tea, today added a new selection of spring beverages: Irish Cream Latte, Midnight Mocha Cold Brew Latte and Mango Cold Brew Tea, a returning brand favorite. The new spring varieties are available now through May 22, 2019.
The new cold and hot beverages are carefully crafted and include a variety of flavors that complement the renewing energy of spring. The Coffee Bean & Tea Leaf was the first global retailer to offer cold brew tea, which has become increasingly popular due to its smoother, less acidic taste. Its returning mango flavor adds to the existing variety of crisp, rejuvenating cold brews.
"We are known for our innovative new beverages that take a twist on classic flavors," said Nurit Raich, Senior Director of Product Innovation, The Coffee Bean & Tea Leaf. "The Coffee Bean & Tea Leaf is excited to continue introducing new latte and cold brew flavors that are sweet and satisfying, which we expect to strike a positive chord with our loyal guests."
Today, the coffee and tea leader also introduced a new retail tea product available for in-store purchase:
In celebration of the spring season and warmer weather, The Coffee Bean & Tea Leaf will offer special promotions in the upcoming weeks. From April 15-28, 2019, participating The Coffee Bean & Tea Leaf stores will host The Brew at Home Event, where guests can buy two retail coffee or tea items and get one free. This specialty deal includes all retail coffee and tea, single serve, and capsules.
Additionally, The Coffee Bean & Tea Leaf will offer a specialty deal to honor teachers during Teacher Appreciation Week from May 6-10, 2019. Teachers will enjoy a small beverage for $2 with a valid Faculty ID.
For more information, please visit www.coffeebean.com.
About The Coffee Bean & Tea Leaf®
The Coffee Bean & Tea Leaf® brand is a leading global roaster and retailer of specialty coffees and teas and is widely credited for driving high quality and innovation to the coffee and tea industry. The company sources the finest ingredients and flavors from around the world and hand blends coffee and tea for the freshest flavors. The Coffee Bean & Tea Leaf® started the frozen coffee drink craze with the invention of The Original Ice Blended® drink and is also the first global coffee and tea retailer to offer cold brew tea. The company currently has more than 1,200 retail locations across the globe and can also be found in grocery aisles as well as specialty locations including airports and hotels. For more information, visit www.coffeebean.com.
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