2018 TRADE SHOW Q&A with The Tea House Times
World Tea Expo
SHOW DATES & LOCATION/s FOR 2018:
June 12-14 (with a pre-conference program June 10-11)
Las Vegas Convention Center
Las Vegas, Nev.
SHOW WEBSITE: www.worldteaexpo.com
SHOW REGISTRATION DETAILS IN BRIEF:
There are a variety of registration options, including full conference passes, one-day passes, exhibit-only passes, education add-ons, etc. Registration details are available at www.worldteaexpo.com.
SHOW DESCRIPTION IN BRIEF:
World Tea Expo is the leading B2B tradeshow focused on advancing the business of tea.
SHOW’S TYPICAL CATEGORIES OF ATTENDEES AND EXHBITORS – domestic/international?:
World Tea Expo attracts more than 3,500 global attendees each year. Companies and professionals attending represent: tea and coffee shops, grocery chains, private label brands, gourmet retailers, convenience stores, distributors, online businesses, restaurants and chefs, foodservice, hotels, distributors, manufacturers and beverage developers, among others interested in building their business through tea.
SHOW OWNED OR PRODUCED BY:
SHOW MANAGEMENT / NAMES:
Samantha Hammer, World Tea Expo event director and World Tea brand leader
NAME OF PERSON ANSWERING THE Q&A AND TITLE:
Samantha Hammer, World Tea Expo event director and World Tea brand leader
Brian Keating, founder of Sage Group, an advisor to World tea Expo, and a veteran tea industry analyst.
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Please tell us what sets your show apart from other similar shows in the same category in the USA and Canada?
World Tea Expo is all about the business of tea. It’s the leading tradeshow focused on advancing the business of tea. The event features hundreds of new tea products and related products on the expo floor, an in-depth educational program and lots of networking opportunities. It’s a global marketplace for tea, and it gathers a melting pot of industries and professions from all over the globe. Some of the attendees that attend include: gourmet and specialty retailers; tea shops, coffeehouses and cafés; distributors and suppliers; beverage developers; restaurants; fast-casual establishments; foodservice; hotel F&B directors; chefs; grocers; mass merchants; convenience stores; manufacturers; private label brands; online shops; spa managers; and health and natural product businesses; among other trade professionals who want to learn more about tea and how to profit from it.
But what really helps set World Tea Expo apart is the community. The conference and expo is truly a global community of business leaders who want to learn, grow and help each other succeed. There’s no another event for the tea industry that has this kind of supportive, enthusiastic, passionate, international community. People attend World Tea Expo each year and make valuable business contacts that help them succeed.
What is it about your show that could help someone in the tea industry to be more successful (whether they are an importer, wholesaler, restaurant, hotel, retailer, serving or selling tea)?
..as an exhibitor –
..as an attendee –
For attendees, there are so many opportunities to learn about tea and how tea can help build a successful business. Attendees will discover new tea products, they’ll learn in educational sessions and workshops, and they’ll discover “what’s next” from the industry. Overall, the sessions cover a broad range of key topics to help businesses boost their sales and profit through tea; and there’s something for everyone across all vertical markets. For exhibitors, World Tea Expo is a platform to launch their business, reach new markets, make new connections and increase sales. We have many exhibitors that come back year after year, and we have many first-time exhibitors and sponsors, as well.
What do you see new or trending in the beverage industry overall?
Wild and exotic tea-based beverages are booming worldwide, especially in America; Bubble Tea, Kombucha and tea-based wellness tonics and of course, matcha-infused beverages. Tea retail is working ardently to re-invent itself as on-line tea merchants are eating a lot of brick-and-mortar share. Smart retailers understand it’s time to ramp up their service game, more in-store educational events and more intensive clerk training. Half of North America still does not drink daily or in some cases, ever; herein resides the opportunity for growth.
What do you see new or trending in the food and beverage industry that directly or indirectly applies to the tea industry?
Conventional, mass market grocery brands are hurting as consumers shift towards more natural products free from additives, colorings, etc. Tea fits the bill perfectly as it is the epitome of a truly natural product. The big beverage companies are eyeing tea closely as soda consumption continues to decline in most markets. .
What are the latest trends you have seen at your show over the past year?
High technology gear for boiling water, brewing tea and endless new accoutrements; tea travel thermoses, special gong fu sets and more. Tea that has been flash-frozen fresh in the field and shipped to North America has intriguing potential. Herbals are now proclaiming more health benefits, and organic teas remain exceptionally strong.
What are anchor highlights of your show every year?
Samantha Hammer Mitchell:
The expo floor, of course, is a big highlight of World Tea Expo each year. The exhibit hall features hundreds of new teas, tea wares, brewing accessories and related products and services, many of which cannot be found at any other trade show.
The event also offers insightful educational sessions. Some of the 50+ sessions include: “Who’s Buying? A National Brand’s View of the U.S. Premium Tea Consumer”; “Tea Entrepreneurship: Growth and Navigating Your Business to Success”; “How to Launch a Custom Tea Blending and Private Labeling Program”; “Data Driven Decisions to Optimize Your Tea Business”; “Tapping into the Health Benefits Inherent in Tea with Allowable Label Claims”; “A Tea Producer's Perspective on Sustainability of the Tea Industry”; and “Hospitality and Tea: How Your Tea Offering Distinguishes and Elevates Your Establishment.”
And just before World Tea Expo kicks off, there’s a pre-conference program that runs June 10-11. The pre-conference agenda includes World Tea Academy Live and Tea Business Boot Camp. World Tea Academy Live is a joint relationship between World Tea Academy, Hula Consulting and Firedancer Coffee Consultants. This program is designed for intermediate tea and coffee professionals looking to take their tea training to the next level. The Tea Business Boot Camp is an intensive, hands-on program that covers critical topics facing the tea entrepreneur.
We’re also excited about the annual World Tea Awards, which has become a mainstay of the event. It’s open to all World Tea Expo attendees, and it honors some of the best and brightest from the tea industry, including tea luminaries who are shaping the industry. This year, Nigel Melican, managing director of Teacraft Ltd., will receive The John Harney Lifetime Achievement Award. The program takes place at World Tea Expo from 6 to 8 p.m. on Tuesday, June 12.
The Global Tea Championship Winners Tasting Circle is always popular. It’s an opportunity for World Tea Expo attendees to taste Global Tea Championship medal-winning teas. The Championship is an independent competition that evaluates and distinguishes the highest quality and best tasting specialty teas.
What’s new this year? . . And is it something offered this year only or expected to continue?
We’re thrilled to have our Special Events Main Stage this year with featured presenters. Each day at World Tea Expo, a different speaker will share insights on the main stage. And these talks will be followed by a meet-and-greet with each presenter. Tyler Gage, author of Fully Alive: Using the Lessons of the Amazon to Live Your Mission in Business and Life and co-founder of RUNA, will present “Tea Entrepreneurship: Growth and Navigating Your Business to Success.” Peter Keen, author of Tea Tips and the forthcoming Tea Worlds and Heroines of Tea, will cover “Tea Heroines: Women Who Left a Thumbprint on History Through Tea.” Katharine Burnett Ph.D., founding director of the Global Tea Initiative for the Study of Tea Culture and Science, will discuss “Expanding the Understanding of Tea through a Global Perspective.” Each presentation will take place from 12:30-1:30 p.m. on Tuesday, June 12 and 1:30 – 2:30 p.m., Wednesday, June 13 and Thursday, June 14.
We also have our first-ever Spanish session at World Tea Expo, presented by Omarly Alcina Fernandez, founder and manager of Kepen Corporation. The session is “Table for Tea! Giving Tea the Perfect Place in the Restaurant.” It will also be available in English on the screen during the presentation.
Overall, we always have a fresh line-up of speakers and sessions – and this year’s educational agenda is no exception. Attendees can view the entire program at WorldTeaExpo.com.
What do you consider the best opportunity for networking at your show? (i.e. the show floor, after-hours events, awards, etc.)
The entire event is one big networking opportunity! We encourage attendees to make connections on the expo floor, before and after sessions, at the World Tea Awards and even after the event by following up with the people they’ve met.
Another great opportunity to connect is the World Tea Awards & Opening Cocktail Reception, which takes place on June 12.
There’s also a Networking Cocktail Reception on Wednesday, June 13 from 5:30 – 6:30 p.m. in the South Hall Lobby.
Jane Pettigrew’s World of Tea Book Release Party takes place on Wednesday, June 13 from 4:30 - 5 p.m. It’s a chance to meet award-winning author and tea educator Jane Pettigrew, who has travelled the world in the study of tea. It’s also a celebration of the release of her newest book, and a great opportunity to mingle.
You can also try Morning Yoga Presented by the Tea Spot as a place to connect. That takes place Wednesday, June 13 and Thursday, June 14 from 7 - 7:45 a.m. in the South Hall Lobby.
In addition, World Tea Expo has a Morning Tea Break on Tuesday, June 12 and Wednesday, June 13 from 8 a.m. – 11 a.m. and an Afternoon Tea Break on Tuesday, June 12 and Wednesday, June 13 from 2 - 4 p.m. in the South Hall Lobby. The Morning Tea Tasting is sponsored by Teas Etc. It’s a terrific opportunity to enjoy a cup and share conversation with other attendees and exhibitors. And the Afternoon Tea Tasting will be sponsored by Flavor Wave; it’s a fun take on tea with Flavor Wave slushies. The tea and tropical fruit flavors will be a great way to slow down and cool down your busy days at World Tea Expo, while meeting new people.
We also recommend the TeaBloggers Round Table on Wednesday, June 13 from 1 p.m. – 4 p.m. in room LVCC, S225. You can learn about blogging and make some new connections with tea bloggers.
How is your education organized? by track? topic? industry niche? workshops? seminars? demos? on floor presentations?
Overall, the education program encompasses a variety of learning environments from our full-day pre-conference programs that allow for in-depth topic discussion and focus, to our workshops and tastings that offer a more hands-on, small class size experience. The individual sessions cover: Social, Ethical & Environmental; Marketing & Retailer Skills; Tea Origins & Varietals; Tea Science, Technical, Regulatory; Diverse Tea Business Topics; Tea Business Development; and Culinary-Hospitality-Food Service.
How is your education priced? a package price? per session? all free? In general… and provide link to further details.
Passes to World Tea Expo include:
There are also some education package add-ons, including:
Specific details on all of the registration options and what’s included is available at WorldTeaExpo.com.
Is there anything else you would like to add?
We’re excited to welcome the thousands of professionals to the upcoming World Tea Expo in Las Vegas, June 12-14 – with a pre-conference program June 10-11 – at the Las Vegas Convention Center. And we encourage everyone who’s attending to take advantage of as many learning and networking opportunities as possible. Hone your tea industry skills. Stop by every exhibit booth. Discover the latest tea products and services. Get to know our 2018 Sponsors and meet as many industry leaders as possible. And try some of the winning teas at the Global Tea Championship Winners Tasting Circle. Make the most of the event! And drink lots of tea!
THE TEA HOUSE TIMES IS A PROUD MEDIA SPONSOR OF WORLD TEA EXPO. Please visit us in Booth #306 June 12-14, 2018. Use our discount code FRETP3 for $100 off a Tea Guru Pass. Register now at http://www.worldteaexpo.com
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