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NEWS: Learn How to Create a Coffee Shop Business Plan at September 19 Webinar from Crimson Cup Coffee and Tea

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posted Sunday Sep 09, 2018 06:00 PM

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Columbus, Ohio coffee roaster Crimson Cup Coffee & Tea will reveal secrets to creating a successful coffee shop business plan at a live webinar from 3 p.m. to 4 p.m. EDT, Wednesday, September 19. Anyone who owns or is thinking about opening a coffee shop is invited to register for this no-cost webinar via the Crimson Cup website.

In just an hour, company leaders will deliver insider insight into creating successful coffee shop business plans developed over 27 years as a specialty coffee roaster and coffee shop franchise alternative.

“For many entrepreneurs, writing their first business plan can seem overwhelming,” said Crimson Cup Founder and President Greg Ubert. “In this webinar, we’ll break down the business plan into a series of simple and easy-to-complete sections and discuss the information you need to complete each section.”

Topics covered will include: 

  • Sales Projection Review
  • Understanding Fixed Costs
  • Calculating Variable Costs
  • Creating the Outline, Executive Summary and Business Overview
  • Developing a Marketing Plan
  • Understanding Financial Data
  • Reviewing the Income Statement and Balance Sheet


Dave Hickey, owner of The Coffee Potter in Long Valley, New Jersey, will discuss best practices in running a coffee shop and how writing a business plan put his shop on the road to success. Opened in March 2017, the Coffee Potter was named “One of America’s Best Drive-Thru Restaurants” by Hickey learned how to open a coffee shop through Crimson Cup’s 7 Steps to Success coffee shop franchise alternative program.

The 7 Steps program is based on Ubert’s book, Seven Steps to Success in the Specialty Coffee Industry, which includes a template for creating a coffee shop business plan.

Hickey is among hundreds of business owners in 37 states who have worked with Crimson Cup to open successful independent coffee shops. More than 80 percent of the coffee shops that open through Crimson Cup’s 7 Steps to Success coffee shop franchise alternative program remain in business for at least five years.

About Crimson Cup Coffee & Tea

Columbus, Ohio coffee roaster Crimson Cup Coffee & Tea is Roast magazine’s 2016 Macro Roaster of the Year. Since 1991, Crimson Cup has roasted sustainably sourced specialty and craft coffee in small batches, which it sells directly to consumers and as wholesale coffee beans. The company also teaches entrepreneurs to run successful coffee houses through its coffee franchise alternative program, which includes a coffee shop business plan. Crimson Cup coffee is available through a community of more than 350 independent coffee houses, grocers, college and universities, restaurants and food service operations across 37 states, Guam and Bangladesh, as well as the company’s own Crimson Cup Coffee Houses. To learn more, visit

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