Boba has travelled a long way from the vibrant tea houses of Taiwan to supermarket aisles across the globe… And now, O's Bubble, under the leadership of Orbitel International Group, is taking the beloved tapioca treat to the next level with the launch of O's Bubble MOCHI BOBA (BOBA 3.0) - the industry's first ready-to-eat, non-microwave boba.

The inspiration behind this step forward comes from a vision rooted in cultural authenticity and a spirit of innovation.

 

"From the very beginning, our vision was to reimagine how boba could live beyond the tea shop — without losing its soul," said Gary Tsai, President of Orbitel International Group and the pioneer behind the MOCHI BOBA (BOBA 3.0) movement. "O's Bubble MOCHI BOBA (BOBA 3.0) represents the culmination of years of R&D and cultural dedication. We're not just exporting a product; we're sharing a piece of Taiwan's identity in a form that fits modern lifestyles around the world."

This foundational philosophy set the stage for Orbitel's breakthrough in food innovation.

"With O's Bubble MOCHI BOBA (BOBA 3.0), we've achieved a breakthrough in convenience and accessibility," said Fanny Chen, CEO of Orbitel International Group.  "This new format isn't just a milestone for us — it's a leap forward for the boba category as a whole."

From Night Market Favourite to Global Innovation

Orbitel has been a trailblazing product innovator and category builder, transforming the way boba is delivered and experienced around the world — from frozen microwaveable boba (O's Bubble BOBA 1.0) to ambient microwaveable instant boba (O's Bubble BOBA 2.0), consistently pioneering solutions that preserve taste while simplifying preparation.

Today, O's Bubble MOCHI BOBA (BOBA 3.0) takes product innovation further:

1. No microwave. No heating. No waiting.
2. Shelf-stable for more than one year— perfect for on-the-go lifestyles and global shipping.
3. Authentic, chewy texture and premium ingredients — no shortcuts.

"This isn't just a product shift - it's a category shift," said Charlotte Chen, Vice President of Sales & Marketing at Orbitel International Group. "O's Bubble MOCHI BOBA (BOBA 3.0) gives us the ability to serve a wide range of channels — from grab-and-go retail to restaurants, cafes and even airlines — with a format that's plug-and-play."

A Game-Changer for Retailers and Foodservice Operators

O's Bubble MOCHI BOBA (BOBA 3.0) is available in customisable formats to suit every business model:

• Single-serve cups for mainstream retail, convenience stores, and vending.
• Bulk packs for foodservice and Quick Service Restaurant (QSR) partners.
• Private label and co-branded options for strategic B2B partnerships.

"We've built the backend flexibility to scale globally," added Fanny, "Our partners can bring the boba experience to their consumers without adding operational complexity. It's truly a win-win."

Experience It First-Hand:

Experience O's Bubble MOCHI BOBA (BOBA 3.0) first-hand at the BBC Good Food Show in the United Kingdom from June 12–15. The product will also be officially available on Amazon US and major food service channels starting this July.

From Heritage to Innovation: Redefining the Boba Experience

Boba first captured hearts in Taiwan in the 1980s — and hasn't slowed since. According to Fortune Business insights, the global bubble tea market size was valued at USD 2.63 billion in 2024. The market is projected to grow from USD 2.83 billion in 2025 to USD 4.78 billion by 2032, exhibiting a CAGR of 7.81% during the forecast period.

Once a regional street-side treat, bubble tea - known for its crave-worthy texture and fun personality, it has evolved into a $4 billion global phenomenon.

Orbitel International Group, as the first company to bring frozen and microwaveable boba into U.S. and European markets and the first innovator to introduce consumer ready boba through O's Bubble - continues to lead the movement with culturally respectful, globally ready innovations.

"Boba is a taste of tradition — it carries the memories of a generation and the creativity of a culture," said  Gary Tsai, President of Orbitel International Group. "With O's Bubble MOCHI BOBA (BOBA 3.0), we're honouring its roots while building a bridge to the future — making it easier than ever for people around the world to connect with something meaningful, one sip at a time."

About Orbitel International Group

Orbitel International Group is a global food innovation company committed to bringing authentic Asian lifestyle products and Boba tea culture to the world. Its flagship product line, O's Bubble, has redefined how consumers enjoy bubble tea — from frozen and microwaveable formats to its latest ready-to-eat innovation. Operating in over 30 countries, Orbitel International Group is a trusted partner to retailers, distributors, and foodservice leaders across the globe. For more information visit our websites at https://orbitelinternational.com and https://www.osbubble.com 

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