Dove is capturing the elegance of fresh florals and the charm of afternoon tea with its NEW Limited-Edition Dove Garden Tea Party Collection, available exclusively online and in-store at Target for a limited time starting June 30.

 

With nearly half a billion views on TikTok, trends like Rococo and Regency Romance have captivated audiences with their elegant aesthetic, blending rococo fashion, floral landscapes and garden-inspired gatherings. The Garden Tea Party Collection brings this enchanting world to life, offering a self-care escape inspired by leisurely afternoon teas and the beauty of blooming gardens.

Aligning to 2025's top scent trends, such as fig, berry notes and florals, this collection offers fragrance-loving shoppers a new way to turn everyday care into a feel-good ritual.

The collection features four popular fragrances across Dove Body Wash, Body Scrub, Beauty Bar, and Antiperspirant Deodorant.

• Velvet Fig Bloom: A rich, fruity floral blend that evokes the essence of garden tea parties, with notes of velvety fig, blooming lilac and warm spun sugar for an indulgent pampering experience resulting in velvet soft skin.
• English Pear Blossom: A bright, floral-fruity scent with crisp pears, soft floral breezes and a hint of Meyer lemon that wraps you in a delightfully indulgent, uplifting embrace while leaving your skin soft and smooth.
• Rose Berry Bouquet: This vibrant fusion of freshly picked wild roses, juicy raspberries and a hint of sugared vanilla captures the charm of a sunny afternoon soiree, leaving your skin petal-soft.
• Honeysuckle Gardenia: A robust floral scent of gardenia petals, sweet honeysuckle and a touch of lush bergamot, leaving your skin soft, delicately scented and delightfully refreshed.

The Dove Garden Tea Party Collection includes:

• Body Wash ($7.99 / 20 fl oz) – Infused with 24-hour Renewing MicroMoisture and plant-based moisturizers for petal-soft skin.
• Body Scrub ($7.99 / 15 fl oz) – With Dove's signature 1/4 moisturizing cream and plant-based cleansers, it gently exfoliates for glowing skin.
• Beauty Bar ($6.99 / 3.75 oz, 4-pack) – Gentle cleansing and deep moisture to nourish skin daily.
• Antiperspirant Deodorant ($7.99 / 2.6 oz) – Helps replenish ceramide levels while offering lasting protection and indulgent fragrance.

"For over 65 years, people have turned to Dove for superior care from products they love and trust," said Kathryn Holl Fernandez, Head of Dove US Skin Cleansing, Purpose and Engagement. "We are continuing to evolve Dove's trusted care by combining it with highly sensorial, experiential innovations in new collections like the limited edition Garden Tea Party Collection. We took our beloved Body Wash, Antiperspirant Deodorant, Beauty Bar and Scrub formulas and infused new elevated fragrances that capture the feeling of the season. From delicate honeysuckle and gardenia to fresh English pear blossom, it's about creating small, joyful moments of self-care that feel and smell as beautiful as they are nourishing."

The Dove Garden Tea Party Collection is available for a limited time starting June 30, exclusively online and in-store at Target. Your garden soiree awaits!

About Dove
Dove started its life in 1957 in the US, with the launch of the Beauty Bar, with its patented blend of mild cleansers and ¼ moisturizing cream. Dove's heritage is based on moisturization, and it is proof not promises that enabled Dove to grow from a Beauty Bar into one of the world's most beloved beauty brands.

Women have always been our inspiration and since the beginning, we have been wholly committed to providing superior care to all women and to championing real beauty in our advertising. Dove believes that beauty is for everyone. That beauty should be a source of confidence and not anxiety. Dove's mission is to inspire women everywhere to develop a positive relationship with the way they look and realize their personal potential for beauty.

For more than 65 years, Dove has been committed to broadening the narrow definition of beauty in the work they do. With the 'Dove Real Beauty Pledge,' Dove vows to:

• Portray women with honesty, diversity and respect. We feature women of different ages, sizes, ethnicities, hair color, type and style.
• Portray women as they are in real life, with zero digital distortion and all images approved by the women they feature.
• Help young people build body confidence and self-esteem through the Dove Self-Esteem Project, the biggest provider of self-esteem education in the world.

About Unilever in North America
Unilever is one of the world's leading suppliers of Beauty & Wellbeing, Personal Care, Home Care, Nutrition and Ice Cream products, with sales in over 190 countries and products used by 3.4 billion people every day. We have 127,000 employees and generated sales of €60.1 billion in 2022.

Our vision is to be the global leader in sustainable business and to demonstrate how our purpose-led, future-fit business model drives superior performance. We have a long tradition of being a progressive, responsible business.

The Unilever Compass, our global sustainable business strategy, is set out to help us deliver superior performance and drive sustainable and responsible growth, while aiming to:

• Improve the health of the planet;
• Improve people's health, confidence and wellbeing;
• and contribute to a fairer and more socially inclusive world.

Our leading brands in North America include Dove, Hellmann's, Vaseline, Degree, Axe, TRESemmé, Knorr, Magnum, Ben & Jerry's, Nutrafol, Liquid I.V., Paula's Choice and Dermalogica.

For more information on Unilever U.S. and its brands visit: www.unileverusa.com 

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