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NEWS: Millie Bobby Brown to launch her coffee brand with an immersive experience in NYC

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posted Sunday Nov 19, 2023 10:45 AM
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Florence by Mills Coffee is set to enchant coffee lovers with an immersive, multi-sensory experience in NYC, the city that never sleeps.
 
Since the soft launch of her coffee collection six months ago, including her trending Quick Serve Coffee Concentrate, Millie Bobby Brown, is inviting people to a once-in-a-lifetime experience to dive into a personally curated coffee wonderland in Soho, New York.
 
This isn’t just another pop-up coffee shop, rather the experience is designed to be shareable and memorable, immersing visitors in the story of the Florence by Mills Coffee brand engaging all five senses. This experience will provide guests with an indulgent escape from a wintry NYC where they can channel their inner barista at the Mocha Station and create a mocha ‘just like Mills’ using her dreamy NEW Hot Chocolate made with shavings of British milk chocolate!
Coffee queen: Millie Bobby Brown

Coffee queen: Millie Bobby Brown

Millie said: “New York thrives on coffee, so I can’t wait to welcome people into my coffee wonderland in the heart of the Big Apple and let the love affair with my coffee brand begin!
“My immersive experience will take people on an unforgettable coffee adventure. Not many people know that my coffee journey started with a mocha - smooth and creamy hot chocolate yumminess with a sophisticated espresso stirred in - it’s the epitome of cozy holidays. I’m so excited for people to create a mocha and to discover my incredible coffee collection.”
 
Experience Highlights
· Try your luck in a coffee-powered arcade where coffee and games collide.
· A chocolate wonderland awaits at the Mocha Station where visitors can create a memorable mocha moment and make it just like Mills!
· Millie’s new Hot Chocolate will be the star of the show as part of a striking product showcase.
· Seeking the perfect Christmas gift? Visitors can buy exclusive event merch, Florence by Mills Coffee, her new Hot Chocolate, and Christmas gift sets in the FBMC Gift Shop.
· FBMC and waffles are a match made in heaven. Every guest will receive a delectable waffle from our official food partner Wafflemeister to enjoy with their mocha.
 
Standard ticket $30
Don’t let the name fool you - This ticket is an all-access pass to Millie's coffee universe, promising an experience guests won't find anywhere else. Don't settle for 'standard’ - join the FBMC brand for an adventure that's anything but ordinary!
 
Fan Fave ticket $70
This ticket has been crafted with Millie’s most dedicated fans in mind. Fan Fave tickets unlock Millie’s extraordinary coffee universe and gifts fans with an array of exclusive event goodies including a FBMC Fan Favorite Lanyard & Pass, and an exclusive FBMC Tote Bag bursting with LIMITED EDITION goodies worth more than $130!
 
VIP Ticket $70 (Saturday 2 December ONLY)
This is the Fan Fave ticket with added sparkle. Millie will personally take her VIP guests through parts of her Experience with a barista alongside her, to talk about her coffee journey and FBMC brand.
 
With only 75 FBMC Experience VIP Tickets available they will not hang around for long, so fans are being urged to secure these exclusive spots NOW, for a once-in-a-lifetime opportunity to be part of an unforgettable coffee encounter with Mills herself. 
 
Florence by Mills Coffee will be soon spotted in the city. Fans are being asked to look out for Millie’s star product, her VFX movie and share. 
IG: @florencebymillscoffee
TikTok: @florencebymillscoffee 
YouTube: @florencebymillscoffeeofficial
 
Millie’s Hot Chocolate can be bought as part of two new Florence Christmas gift sets, a Hot Chocolate gift set and a Mocha gift set. Both available at FBMC Festive Collection.
 
Date: The event is open for just six days and runs from Friday 1 December to Wednesday 6 December.
VIP Ticket day: Saturday 2 December 
Venue: 89 Crosby Street, SoHo, NY 10012
BUY NOW: FBMC Experience Event Site
 
 
About florence by mills:
Established by Millie Bobby Brown, British actress, producer, and entrepreneur, florence by mills is a brand for Gen-Z and their need for self-expression. Millie named the brand Florence after her great-grandma, a woman who embraced life and did things that made her happy.
Florence by mills first launched with beauty in 2019. In 2022, florence by mills entered the fashion industry with a long-term apparel collaboration with About You, one of the largest fashion and lifestyle platforms in Europe.
 
This year (2023), Millie created a coffee brand to bring her love of a great tasting brew into people’s homes. Florence by mills coffee (FBMC) is sold in the UK, Europe and North America through its direct-to-consumer ecommerce site (florencebymillscoffee.com) as well as through key marketplaces such as Amazon and Walmart.
 
FBMC is a 1% for the Planet member. 1% for the Planet is a non-profit organization that has a global community of brands and individuals giving back to environmental nonprofits. As a member, FBMC has committed to donate 1% of its annual sales (including FBMC Experience ticket sales) to environmental causes and organizations that have a positive impact on the earth.
 
About IMG:
IMG is a global leader in sports, fashion, events and media. The company manages some of the world’s greatest athletes and fashion icons; owns and operates hundreds of live events annually; and is a leading independent producer and distributor of sports and entertainment media. IMG also specializes in licensing, sports training and league development. IMG is a subsidiary of Endeavor, a global sports and entertainment company.

 

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