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NEWS: WILLIAMS SONOMA LAUNCHES COFFEE CAPSULES

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posted Sunday Apr 07, 2019 05:00 PM

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Williams Sonoma, a member of the Williams-Sonoma, Inc. (NYSE: WSM) portfolio of brands, announced today the launch of a Williams Sonoma branded line of coffee capsules. Blended from 100% Fair Trade Certified™* coffee and featuring 100% recyclable aluminum packaging, the new capsules reflect Williams Sonoma’s commitment to exceptional quality, sustainability and long-term relationships with coffee farmers.

The coffee inside the new Williams Sonoma Coffee Capsules comes from leading coffee producing countries worldwide, including Brazil, Colombia, Costa Rica, Ethiopia, Honduras, India and Kenya. Developed in collaboration with European coffee masters, the Williams Sonoma Coffee Capsules are suitable for OriginalLine Nespresso® drop through capsule machines**. The collection will launch with six flavors that are sold in sets of 10 capsules for $7.95. Each capsule makes one cup of espresso. The flavors available at launch are:

Intenso - a perfectly balanced cup with aromatic notes of dark chocolate.

Ristretto - an intense, luxurious flavor with hints of citrus and cocoa.

Cremoso - a spicy aroma and rich flavor with a smooth, nutty finish.

Vanilla - a velvety, full-bodied espresso with sweet, creamy notes of pure vanilla.

Lungo - an expertly balanced espresso with a nutty aroma and notes of black tea.

Decaf Intenso - a subtle, woodsy aroma with delicate notes of ripe fruit.

To celebrate the launch of the new Williams Sonoma Coffee Capsules, all Williams Sonoma stores will be hosting a Williams Sonoma Coffee Academy technique class Saturday, April 6th. In this class, customers can learn all about the new Williams Sonoma Coffee Capsules and learn to create three recipes using the new capsules including lattes, affogato and coffee granita.

Starting on April 8th, Williams Sonoma will be giving @williamssonoma Instagram followers a chance to win a year’s worth of the new Williams Sonoma Coffee Capsules. Followers are encouraged to snap and share a picture of their morning coffee and tag @williamssonoma to enter.

Williams Sonoma’s flagship store in New York at Columbus Circle will also be transformed into a coffee shop from April 5th – 7th. Customers are encouraged to stop by the store for a free coffee and more information about the new Williams Sonoma Coffee Capsules. Ujae Lee, the 2018 Coffee Fest World Latte Art Champion will also be on site to help celebrate.

For more information about Williams Sonoma Coffee Capsules or to find a store near you, please visit www.williams-sonoma.com.

*All Williams Sonoma Coffee Capsules are blended from 100% Fair Trade Certified™ coffee beans with the exception of the Decaf Intenso flavor.

**Williams Sonoma Coffee Capsules are suitable for OriginalLine Nespresso® drop through capsule machines, excluding Virtuoline, professional machines and built-in models as well as U, Prodigio, Expert and KitchenAid® models.

This product is not endorsed by or related to Nespresso USA or any of its affiliates. Nespresso® and KitchenAid® are trademarks owned by third parties.

About Williams Sonoma

Since its founding by Chuck Williams in 1956, the Williams Sonoma brand has been bringing people together around food. A member of Williams-Sonoma, Inc. (NYSE: WSM) portfolio of brands, Williams Sonoma is a leading specialty retailer of high-quality products for the kitchen and home, providing world-class service and an engaging customer experience. Products include cookware, cooks’ tools, cutlery, electrics, bakeware, food, tabletop and bar, outdoor, cookbooks, as well as furniture, lighting and decorative accessories. Each store offers cooking classes and tastings conducted by expert culinary staff. A comprehensive gift registry program for weddings and other special events is available in stores and online. On williamssonoma.com and the Williams Sonoma blog, Taste, customers can find recipes, tips, and techniques that help them create delicious meals. Williams Sonoma can also be found on FacebookInstagram,TwitterPinterest, and YouTube. Williams Sonoma is also part of The Key Rewards, a free-to-join loyalty program that offers members exclusive benefits across the Williams-Sonoma, Inc. family of brands.

About Fair Trade USA

Fair Trade USA is a nonprofit organization and the leading certifier of fair trade products in North America. Its trusted Fair Trade Certified seal on a product signifies that it was made according to rigorous fair trade standards that promote sustainable livelihoods and safe working conditions, protection of the environment, and strong, transparent supply chains. Rather than creating dependency on aid, Fair Trade USA's model empowers farmers, workers, and fishermen to fight poverty and earn additional money to improve their communities. Recognized as a leading social venture by the Clinton Global Initiative, the Skoll Foundation, and Ashoka, Fair Trade USA also helps brands and retailers tell their stories of impact and educates consumers about the power of their purchase. Visit FairTradeCertified.org for more information.

Fair Trade Certified Coffee

Fair trade standards protect farmers from dramatic dips in the market price by requiring a floor price of $1.40/pound with an additional $.30 for Organic coffee. Additionally, for every pound of Fair Trade Certified coffee sold, farmers earn an additional $0.20 premium on top of the sale price. These earnings are placed into a Community Development Fund to be invested in critical community projects like education, healthcare, and quality improvement. This fund ensures that shoppers can have a direct impact on the farmers’ lives and address their most important needs each time they purchase Fair Trade Certified coffee.

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