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NEWS: Iced Coffee Season is Upon Us, and Mr. Coffee's New, At-Home Iced Coffee Maker Has You Covered

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posted Sunday Oct 04, 2020 05:30 PM

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Mr. Coffee, a leader in the in-home coffee experience, recently launched a new, at-home Iced Coffee Machine just in time for National Coffee Day and the chilly change in season.

Mr. Coffee Iced™ gives iced coffee die-hards the ability to make delicious and refreshing iced coffee in their own home in only four minutes. Utilizing RapidChill™ brewing and a guided measuring system, the new coffee maker brews hot concentrated coffee directly over ice to ensure all the best flavors are retained – so the iced coffee is always bold and flavorful.

"While iced coffee seems simple, it's not as easy as one might think," said Justin Crout director of marketing and brand lead for Mr. Coffee. "It can be tricky to get the proportions right and get iced coffee to be the right temperature without it tasting watered down. It's important to get a machine that takes all of that into account so you can easily brew fresh, great tasting iced coffee every time."  

The process is simple – it is a five-step, integrated measuring system that you can't screw up. The new coffee maker also includes a 22 oz. dual-wall insulated tumbler to take your iced coffee on the go.

New Data on Coffee Habits

Additionally, for National Coffee Day, Mr. Coffee commissioned a survey to understand how coffee habits have changed since COVID-19 quarantines went into effect. The survey of more than 2,000 coffee drinkers conducted by OnePoll, found that nearly half (49%) of Americans have become "quaristas" – or at-home, quarantine baristas – using their time inside to perfect their own coffee-making skills. And, 66% of respondents have so much faith in their newfound talent that they plan to continue using their barista knowledge to make coffee in their own kitchen – even once the pandemic is over.

It also found:

  • 57% of Americans have picked up a new coffee-related skill in quarantine, including:
    • Use an espresso machine (25%)
    • Make cold-brew coffee (20%)
    • Manage a traditional drip coffee machine (20%)
  • With iced coffee, in particular:
    • Of those who made iced coffee, people think iced coffee (38%) is harder to make at home than hot (19%):
      • 39% were concerned it wouldn't taste right
      • 38% were worried it'd be too watered down
    • Younger generations really are consuming more iced coffee: 43% of Gen Z vs. 34% of Millennials
    • 63% of people believe iced coffee season is year-round
  • People would rather do the following than give up coffee:
    • take the groceries inside in more than one trip, every time (35%)
    • put a duvet cover on by themselves every morning (22%)
    • send a text you screenshot to the person you were talking about (21%)
    • get a tattoo of an ex's name (14%)
    • stop drinking alcohol (15%)
  • 27% of respondents admitted they've changed their coffee order to impress someone else.

Survey Methodology
This random double-opt-in survey was conducted by OnePoll  –  a market research company and a corporate member of both the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR)  –  and adheres to the MRS code of conduct. The survey was conducted with a sample of 2,000 American coffee drinkers from Sept. 14–18, 2020. For more information about OnePoll's research in the media, navigate to their portfolio here.

About Mr. Coffee
Mr. Coffee® is a leading manufacturer of coffeemaker and tea machines for the in-home coffee experience. Based in Boca Raton, Fla., Mr. Coffee® is a part of Newell Brand's global portfolio.

About Newell Brands
Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Paper Mate®, Sharpie®, Dymo®, EXPO®, Parker®, Elmer's®, Coleman®, Marmot®, Oster®, Sunbeam®, FoodSaver®, Mr. Coffee®, Rubbermaid Commercial Products®, Graco®, Baby Jogger®, NUK®, Calphalon®, Rubbermaid®, Contigo®, First Alert®, Mapa®, Spontex® and Yankee Candle®.  For hundreds of millions of consumers, Newell Brands makes life better every day, where they live, learn, work and play.

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