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NEWS: Holland Valley Coffee Announces Los Angeles Launch Party and Debut Exhibition at Coffee Fest 2019

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posted Sunday Aug 18, 2019 06:00 PM

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Much like the perfect blend, Holland Valley Coffee Founder & CEO, Sean Holland, and COO Anthony Hansen created their storyline over the gift of beats and beans. While Hansen assisted in the launch and strategy of successful release projects through On Point Entertainment/Loud House, an independent record label based out of Atlanta, GA where Holland was a founding partner, Holland decided he needed Hansen to join him on a venture outside of the entertainment industry and into the world of coffee roasting. Holland’s passion project of the past five years, Holland Valley Coffee, now packed double the entrepreneurial spirit and enthusiasm for the art of coffee.

“Holland Valley Coffee is the perfect example of pure lifestyle. Our brand is for the captains of the industry, the early riser, the go-getter, the globe-trotter, and anyone who feels life is never enough. After five years, I’m finally ready to present my passion project to the industry and coffee lovers around the world. A day without coffee for me is like a day without air.” - Sean Holland, Founder & CEO

“As a busy entrepreneur and a coffee drinker, I wanted something that could boost my energy at the beginning of the day but also satisfy my discerning palette.” - Tony Hansen, COO

Holland Valley Coffee takes tremendous pride in knowing where every bean is from, being ethical in harvest and USDA organic. Its coffee offers the highest standard of beans, making their coffee uniquely and uniformly delicious no matter which blend is tasted throughout the world. Holland Valley Coffee Master Roaster has employed state of the art techniques and expert instincts to preserve the beloved ritual of coffee drinking. Promising freshness with every sip, beans are sourced from local roasters where roasting takes place anywhere from same day to a maximum of 14 days out. Additionally, Holland Valley Coffee roasters take a seasonal and quality, combination approach to purchasing crops from specific regions where coffee is in season and grown in ideal climates of varying soil types bearing compositions with little to no defects. This process allows their beans to boast unique flavors and characteristics while delivering peak flavor and optimal freshness.

On Sat., Aug. 24, from 4 to 10 pm PST, Holland Valley Coffee will kick-off their debut exhibition at the Coffee Fest Los Angeles 2019 with a launch party at a private Beverly Hills estate. Invite-only influencers, tastemakers, press, and media will have the opportunity to preview Holland Valley Coffee Columbian, Solar, and Jamaican Blue Mountain blends and cold brew-infused cocktails, all while relaxing to summer sounds by DJ Quish (@__quish__).

Coffee Fest Los Angeles, located at the LA Convention Center (1201 S Figueroa St- South Hall, Los Angeles, CA 90015), marks a 25-year tradition attracting owners, operators, and anyone interested in growing their specialty coffee & tea business. Exhibitors look to Coffee Fest to bring them what is new and what is next for their business. Aug. 25-27, from 11 am to 5 pm daily; Holland Valley Coffee will make their splash onto the scene as the new, independent roaster from Georgia in booth #1608.

For more information on Holland Valley Coffee or to purchase bags of coffee, refer to their website.

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