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NEWS: World Tea Expo Acquired by Questex

image loading... by Gail Gastelu, Owner/Publisher, The Tea House Times
posted Saturday Dec 07, 2019 12:00 AM

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Gail Gastelu

Owner/Publisher, The Tea House Times

About Gail Gastelu

GAIL GASTELU is owner/publisher of The Tea House Times, producer of TeaCourse.com continuing education and TeaEtiquetteCertified.com online tea etiquette certification. She is also producer and presenter of Tea Course Fast Track and produces numerous other products and services to connect businesses and consumers to everything tea. Gail lives in NJ with her husband and two children. Her motto is "Just Do It!"

NEW YORK, Dec. 03, 2019 (GLOBE NEWSWIRE) -- Questex’s mission is to create a world-class information services business by advancing companies who help people live longer, healthier and better lives through the Experience Economy.

Today, Questex announces it is acquiring the Live Experience assets including Live Design, Club Industry and World Tea Expo. The acquired portfolio aligns perfectly with Questex’s focus on the Experience Economy, and will join the Company’s other assets focused on the Hospitality industry. 

“The Experience Economy is here. Companies driven by ‘experiences’ have a competitive advantage with business growth. In fact, they grow four times faster than companies that don’t embrace the Experience Economy,” said Paul Miller, CEO, Questex. “Research shows that 74 percent of consumers prioritize experiences over products or things. The customer experience has taken over from price and product features as the key brand differentiator because individuals want to participate in meaningful work completed on their own timetables. As businesses compete for the attention of customers, experiences become a unique selling point.”

Questex’s Hospitality market portfolio includes properties such as the International Hotel Investment Forum (IHIF), Nightclub & Bar and the SIBEC Sports & Health Industry event.

The Live Experience and World Tea assets complement Questex’s Restaurant & Bar portfolio. Research shows that tailwinds are boosting the restaurant industry with food-service expenditures growing at 6.4 percent a year and tea market growth in the food service, specialty and the ready to drink markets align with the expansion of Questex’s Restaurant & Bar portfolio. In addition, lighting and design creates experiences in nightclubs and bars along with other experience venues making Live Design (LDI) a perfect fit with Questex’s Nightclub & Bar focus.

The Club Industry assets fit with Questex’s SIBEC Sports & Health Industry event as well as the hosted buyer environments Questex delivers in this market. Consumer experiences such as events and activities, spectator sports, membership clubs and sports centers are fast-growing, while expenditures on membership and sporting clubs are also growing strongly.

The Live Experience assets also include the rights to the XLive brands including the XLive Esports Summit and the WFX Network.

For additional information on Questex, visit www.questex.com.

About Questex
At Questex, we are passionate about driving business outcomes. We connect buyers and sellers and help both achieve their goals. We are online, on devices and live with experiential engagements. We understand the buyer’s behavior and evolving needs and connect them with the seller through continual touchpoints. From discovery through purchase and purchase through advocacy, we supply unmatched access, insight, engagement and turnkey solutions all in one place.

 

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