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NEWS: Introducing Tea Forté Fleur

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posted Sunday Mar 08, 2020 05:15 PM

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Heralding Tea Forté's second year of collaboration with The New York Botanical Garden, the luxury tea brand's new limited-edition Fleur Collection is a celebration of spring's bounty, meant to evoke the feeling of a walk through the flowers and fruits of the Garden itself. To echo the spirit of last year's Jardin Collection, 4 percent of sales through retail outlets will support NYBG's research, conservation, horticulture, and education efforts, making Fleur an excellent gift for any enthusiast of fine tea and botanical preservation.

In homage to the NYBG's historic Mertz Library, the Fleur Collection's packaging features the work of three key figures from the 18th and 19th centuries: French botanical artists Étienne Denisse and Pancrace Bessa, and Belgian botanical artist Pierre-Joseph Redouté, whose work appeared on the packaging for last year's NYBG collaboration, The Jardin Collection.

The Fleur Collection includes five organic tea blends, each packaged in custom botanical artwork meant to invoke pleasure from first glance to final sip. Three are best-selling Tea Forté blends featuring ingredients inspired by the Botanical Garden's living collections, while the fourth and fifth are brand new organic floral blends: an herbal tisane and a delicate white tea, both created to commemorate this year's partnership.

The Fleur Collection's assortment of organic teas includes:

NEW – HIBISCUS BLOSSOM - A bright herbal steep with fragrant orange and hibiscus.

NEW – PEACH BLOSSOM - An aromatic blend of juicy summer fruits and delicate flowers.

EARL GREY - A timeless expression of robust Assam and bergamot.

JASMINE GREEN - Rare, exceptional Chung Hao tea, scented with jasmine flowers.

BLUEBERRY MERLOT - An award-winning herbal blend with sweet berries and savory sage.

Limited-edition Fleur is available in our Fleur Gift Set, featuring a Petite Presentation Box and limited-edition pale mint Café cup and tea tray; Presentation Box, Petite Presentation Box, Single Steeps® Sampler, KATI® Steeping Cup and Infuser and Loose Tea Canister for each of the five blends – each one an ideal gift for Mother's Day or other spring and summer celebrations.

Available March 2020 at teaforte.com and select premium retailers including NYBG Shop, nybgshop.org.

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