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NEWS: ITO EN Launches matcha LOVE® Craft Blend Green Tea Concentrate at Summer Fancy Food Show 2019

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posted Sunday Jun 30, 2019 05:30 PM

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ITO EN North America, the global leaders of green tea and innovative beverages will launch their latest matcha LOVE® innovation, a craft blend unsweetened matcha green tea concentrate at the Summer Fancy Food Show (June 23-25, 2019) in New York City. Specially crafted in response to the growing food service trend for matcha beverages, the new matcha LOVE® green tea concentrate is made with 100% Japanese matcha and makes barista-style lattes, both hot and cold, without the fuss of measuring powders and necessary whisking. Simple and easy to use with just a pour, its versatility can also be used in an array of recipes.

The unsweetened matcha LOVE® craft blend green tea concentrate is conveniently packaged in a 32 fl. oz. (1 Quart) resealable carton and simply calls for equal parts of a choice of milk or be added with other mixers. Ideal to create a refreshing summer matcha lemonade or added to a sparkling water for the perfect effervescent pick me up. Dairy and gluten free, kosher certified and free of carrageenan, the shelf stable concentrate is made with organic matcha and organic green tea extract, offering a rich umami flavor with a smooth finish and a hint of a natural sweetness. Each carton makes 5 servings, at 10 calories per serving, with a suggested retail price of $5.99. The new matcha LOVE concentrate is expected to be available nationwide starting July 2019.

“We created an operationally friendly way to incorporate matcha into any menu, whether for food service or for home use” says Jim Hoagland, COO of ITO EN (North America) INC “The no fuss preparation makes matcha recipes approachable and more efficient in high volume operations. Using our tea expertise, we made sure we did not compromise on taste or flavor, nor the quality of the matcha powder.”

The award-winning matcha LOVE® brand is a line of energizing green tea powders and beverages made from the vibrant and flavorful whole leaf Japanese green tea that helps one stay grounded. A modern take on an ancient ritual, matcha LOVE® products range from ceremonial and culinary powders, to ready-to-drink matcha shots and iced teas. Delivering a naturally invigorating boost of energy and nutrients, matcha provides the antioxidant power of the whole leaf green tea and offers a sustained energy to stay balanced and centered no matter where the day takes you.

Committed to sustainable business practices, ITO EN has been recognized as one of “50 Companies Changing the World” by FORTUNE ranking #18 for its environmental tea farming practices. The company has also been awarded for its tea leaf recycling program creating eco-products from its used tea leaves, the “Sustainability Award” at the North American Tea Conference 2016 and “Best Industry Innovation Leader” at the World Tea Expo 2017.

About matcha LOVE®

Matcha LOVE® is the creation of ITO EN (North America) INC., a line of revitalizing green tea powders and beverages made from vibrant and flavorful whole-leaf Japanese green tea. A modern take on an ancient ritual, matcha LOVE® products deliver a balanced flow of clean energy without the crash to help you stay grounded and present with a sense of clarity and mindfulness. With a robust family of ceremonial and culinary powders, ready-to-drink matcha shots and iced teas, all products harness the nutrient-dense and full vitality of the entire green tea leaf. Matcha is naturally abundant in antioxidants, free-radical fighting catechins, amino acids and vitamins A and C. To learn more about matcha LOVE®, visit, ‘like’ us on Facebook or follow us on Twitter and Instagram.

About ITO EN (North America) INC.:

ITO EN (North America) INC., a subsidiary of ITO EN (Japan) LTD., is an innovative beverage industry leader dedicated to creating authentic products that embody the company’s five principles of Natural, Healthy, Safe, Well-designed and Delicious. ITO EN is specifically known as a global leader in green tea with award-winning brands, including Teas’ Tea Organic®, Oi Ocha, ITO EN Shots and matcha LOVE®. To learn more about ITO EN, visit, ‘Like’ us on Facebook or follow us on Twitter and Instagram

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