Clean Jeju Green Tea Agricultural Cooperative ‘Sumang’ revealed that it is expanding its presence in the global market with Hojicha, the recently launched premium organic green tea, and matcha produced on Jeju Island.

Founded in 2007, Sumang cultivates tea in soil rich in maekbanseok (a type of igneous rock) minerals, located near the sea with a mild climate and frequent fog that provides abundant moisture. This unique environment makes it an ideal location for tea farming. The cooperative’s main products are green tea and matcha, with exports steadily increasing overseas.

Amid rising global interest in health and wellness, demand for matcha has grown significantly. Sumang’s exports to the U.S. continue to climb, and inquiries from international buyers are also on the rise. The cooperative also participated in the Jeju–Vietnam Market Development Delegation last year to further strengthen its overseas presence.

Meanwhile, Sumang has launched a new product, Hojicha, in August 2025. Hojicha is a roasted green tea known for its deep, nutty aroma and lower caffeine content, which is appealing to health-conscious consumers.

Also, Sumang’s tea garden produces matcha in three distinct grades: Ceremonial, Premium, and Superior, allowing consumers to choose products that best suit their preferences. With specialized tencha-line machinery for matcha processing, the cooperative ensures superior taste and aroma compared to other products in the market.

Sumang stated that while they have been focusing mainly on B2B distribution channels, their next goal is to expand direct-to-consumer sales through their own online store and e-commerce platforms. The company hopes to make its high-quality products available at more affordable prices to consumers worldwide.

About Sumang

Since 2007, Sumang has produced Jeju green tea of the highest quality, provided by the natural environment of Jeju Island, South Korea. Abiding by the strict rules of the Clean Jeju Green Tea Agricultural Cooperative, Sumang offers products that promote both health and environmental sustainability.