The Specialty Food Association's (SFA) Fancy Food Show 2021, the in-person component of the planned dual Fancy Food Show 2021 + Fancy Food 24/7, has been canceled. The sole in-person trade show scheduled by the SFA for this year was to take place September 27-29 at the Jacob Javits Convention Center in New York City. Fancy Food 24/7, the digital component of the show, will run as planned from September 27 through October 8.

With the increasing concerns about the Delta variant, it was decided that the in-person component of the show should be canceled for the health and safety of all show participants.

“The Specialty Food Association has been steadfast in creatively supporting our members and our $170.4 billion industry during this incredibly challenging time, and we remain committed to providing opportunities in the safest way possible,” said Bill Lynch, president of the SFA. “While we will miss that special feeling of in-person connections with our industry colleagues, safety remains our number one priority.”

Exhibitors will have the option of a full refund, or a credit for the Winter Fancy Food Show 2022 or Summer Fancy Food Show 2022. All pre-registered attendees will receive a full refund and retain access to Fancy Food 24/7, which will feature domestic and international specialty food and beverage exhibitors and educational programming. 

Fancy Food 24/7 is open only to the trade. For more information, click here. Plans for the Winter Fancy Food Show, which is scheduled for January 16-18 at Moscone Center in San Francisco, remain in place.

About the Specialty Food Association

The Specialty Food Association (SFA) is the leading trade association and source of information about the $170.4 billion specialty food industry. Founded in 1952 in New York City, the SFA represents importers, retailers, distributors, brokers,  and others in the trade. The SFA is known for its Fancy Food Shows; the sofi™ Awards, which honor excellence in specialty food and beverage; Trendspotter Panel Show reports and annual predictions; the State of the Specialty Food Industry Report; the Product Marketplace, featuring specialty foods and beverages in 161 categories and sub-categories; Infinite Aisle, a new ecommerce marketplace that enables SFA Members to make buyer-maker connections and sales year-round; Specialty Food LIVE!™, a digital marketplace event; and SFA Feed, the daily source for news, trends and new product information in the specialty food industry (feed.specialtyfood.com).

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