Blog Home Tags:
bag of crazy
bold flavor
specialty tea
stash
tea
Print

NEWS: Stash Tea is Changing the Way You Think About Tea with New Brand Identity, A Little Bag of Crazy

image loading... by TEA ADMIN, Website Admin
posted Sunday Nov 17, 2019 05:15 PM

image loading...

TEA ADMIN

Website Admin

About TEA ADMIN

Hey there! If you need assistance, please see our home page and menu to learn how to contact us.

Stash Tea Company, the B Corp certified makers of specialty teas, is changing the way consumers think about and enjoy tea. No longer reserved for just end of the day unwinding or slow Sunday self-care, Stash Tea is reminding consumers of the days when tea was at the center of history’s most bold and rebellious movements.

On the heel of its latest ad campaign launched earlier this fall in partnership with creative agency Phenomenon, “A Little Bag of Crazy” celebrates being bold, with tea at the center of creative moments, innovation and inspiration. Starring with googly eyed and sassy ingredients, the 20-video ad series introduces consumers to the brand’s new quirky tagline “A little bag of crazy,” as Stash Tea seeks to change the modern tea drinking experience for today’s consumers.

Stash Tea’s embrace of the uncommon began in 1972 as the brainchild of two hippies in a Portland basement, seeking the taste of tea euphoria. What resulted is a philosophy unlike anything else on the market today, inspired by the boldest flavors in the world and hell bent on sparking a change within the industry – away from boring and calm and back to its bold, revolutionary roots.

“A Little Bag of Crazy stems from our brand ethos, where we’re anything but quiet, predictable and tame,” said Carla Marchese, Stash Tea’s brand manager. “We’re proud to be a little unhinged, and we welcome others to join us on our weird and wonderful journey as we combine flavors in a way no one has before. At Stash, we see tea as a cultural catalyst that can spark boldness and diversity in our minds, our community and our society rather than just within the confines of your cup.”

As the cast of fruity characters highlight the vibrant, bold flavors of Stash Tea blends, the commercials are peppered with humor. This includes Perry the Asian Pear getting booted from the band and replaced by a spoon, or the ginger root stripping in excitement over how “deliciously spicy and fruity” Stash Ginger Peach Tea is.

In addition to offering bold flavors, the company is grounded in its social responsibility. In 2017, Stash Tea earned its B Corp Certification for its commitment to always meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose, joining a growing global movement of businesses using thoughtful actions to build a better world.

The quirky new videos can now be seen on social media and YouTube. To learn more about Stash Tea and the new campaign, visit stashtea.com.

About Stash Tea:

Stash Tea was founded in Portland, Oregon in 1972 by two hippies seeking a tea euphoria. Since then, Stash Tea’s mission has been to brew the boredom out of the world, with best-in-class ingredients and diverse flavors that delight the senses, surprise your taste buds, and brew up brighter and true-to-name.
Stash partners with farmers and suppliers who also believe that “doing it right” means more than just creating great tea; it’s sourcing the best all-natural ingredients with you and the planet in mind. As a Certified B Corporation, Stash Tea is proud to be part of a movement of companies that believe in the power of using business as a force for good. Shop Stash teas at grocery stores throughout the United States and Canada and at Stashtea.com.

- -

Click for more eNews + Blog Archives
© All content + images copyright of news/blog providers.
- - -
NOTE: The inclusion of news or advertising in The Tea House Times publication, on our website, or in our online eNews does not constitute endorsement.
- - -
POSTS SPONSORED/PUBLISHED BY TheTeaHouseTimes.com
Weekly eNews is circulated via email. Join list at top of home page.
The Tea House Times is published 6x per year in print & digitally.
INFO - SINGLE ISSUES | SUBSCRIBE | ADVERTISE | CONTACT 
SOCIAL MEDIA - Follow us @teahousetimes 
EDUCATION OPTIONS-
TeaCourse.com | TeaEtiquetteCertified.com | TeaCourseFastTrack.com
ONLINE TRADE SHOW - TeaTradeShow.com

SHARE THIS ↓


Connecting Businesses & Consumers Since 2003

CURRENT ISSUE

FEATURED ADVERTISERS

CLASSIFIED ADS

DIRECTORIES

Advertisements ⇓



Click for Reg. Info


 Website Software Copyright 2019, Archieboy Holdings, LLC. 

Component Viewer

A component is the HTML code for a section of a webpage that can be combined with other components to make a complete webpage. Click the component to insert the component code at the bottom of your current page, then customize it.