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3 Mountains, a woman-owned and Fair Trade certified company, has won the new product award in the Ready-to-Drink Coffee and Tea category for it's Silverback Classic Silver, as part of the Specialty Food Association’s (SFA) 2020 sofi™ Awards.
Silverback Classic Silver is made with pesticide-free black and silver tea sourced directly from Rwanda, blended with organic lemon juice, a touch of raw organic sugar and lightly carbonated (under 40 calories). Using a proprietary Whole Leaf Brewing Technology™, 3 Mountains founder, Sara Stender Delaney, originally created the drink in kegs to offer local breweries a nonalcoholic option, and to increase social comfort for nondrinkers. She wanted a healthier option, with less sugar and calories than soda and juice, but more fun that water; something that felt celebratory and energizing. This product was one of only two winners in this category, selected in a blind tasting by a panel of specialty food experts, including buyers from Whole Foods and National Coop Grocers, celebrity chefs and more. Products are judged on taste, including flavor, appearance, texture and aroma, ingredient quality and innovation.
“We are honored that Silverback Beverage has won a New Product Award,” says Sara. “My first job as a teenager was with a Vermont maple syrup company that was a member of the Specialty Food Association, and I have admired what this award stands for since then. It is a full-circle experience to be awarded a sofi™, and as a social enterprise, this award represents achievement for everyone involved in the process. From the people in Rwanda who make it possible for us to source such an exceptional and clean tea, to the retailer partners and consumers in the U.S. who have taken a chance on a new brand, we are so grateful!” 3 Mountains is committed to the triple bottom line, using premium, organically-grown loose leaf tea as a catalyst for change.
The high levels of polyphenols offer support for strong immune systems and provide L-theanine, theobromine and essential amino acids, among other naturally-derived vitamins and minerals. You can find Silverback now in cans up and down the East coast, including The Fresh Market and independent retailers. Learn more.
“The sofi™ Awards highlight the best of the best within the specialty food industry,” said Ron Tanner, vice president, Education, Government and Industry Relations at the Specialty Food Association. “This achievement of conducting the sofi™ Awards under these challenging circumstances truly honors and celebrates our membership and our industry, and our 2020 winners exhibit a level of excellence that excites specialty food buyers and consumers across all channels.” The awards have been given each year since 1972.
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