Not sure the best way to reach your customers? 

How do you know your ads are working?

Want to get tea room owners to carry your products?

Want to get tea lovers to recognize your brand when they visit the tea rooms?

An Important Process to consumer loyalty ~ #1 Consistency, Consistency, Consistency.  You need to concentrate on consistently offering superb customer service, great products, and dependable services.  If you continually provide consistent quality, you will achieve the very best advertising which is good old fashioned ~ Word of Mouth.  Get people talking about you!  #2 Use advertising to support your identity and create and keep consumer awareness of your business and products.  #3 Use PR to your advantage.  Learn ways to properly create news releases that will get your products noticed in a positive way.

Know your products, know your customer, promote through every avenue possible, create product recognition.  Not too many companies help their advertisers through this difficult process.  If you are unsure how to handle your advertising, visit your local library and select some books about advertising.  Books are great reference tools.  Also study ads in various magazines and newspapers placed by larger companies for design and content ideas.  Comparing what you do with others will help you decide what to highlight about your business to stand out above the rest.

Your first priority is to advertise in every way possible to let people know you are out there.  No advertising = no sales.  Who do you target?  You must target the companies you would like to carry your products (i.e. tea rooms).  You must also target the consumer.  You must make your product known and easily recognized by the consumer.  You want to leave a clear picture in their mind of what you are selling, what it looks like, and where and how to buy it.  This is creating brand recognition.

What do you do when you have advertised over & over again and have finally built up a nice following of customers?  Advertise some more.  You must keep YOUR product line top-of-mind with the consumer.  If you don't, someone else will.  It's just like getting the same catalog in the mail over and over and over again.  A constant reminder of your products is necessary to maintain brand awareness.  Someone may not be ready to buy today, but tomorrow or next week, if your ad hits them when they are ready to purchase, you've made a sale and possibly a frequent, regular customer.

How do you know your ads are working?  You must create a tracking method.  If you are advertising in multiple outlets, it is imperative that you track your advertising to see what is working and what isn't.  If your ad offers a phone-in option, give a code in the ad for people to give when they call.  If your ad offers a mail-in payment option, create a Dept # as part of your mailing address; another excellent way to track where your customers are coming from.  Or simply train your employees to ask people how they heard of you when they contact you.

Want to get your products carried by tea room owners?  Advertise via The Tea House Times Resource Mailer.  All you have to do is provide 500 flyers!  You may also choose to have your contact information listed on our Resource Directory page within each mailing.  Please request rates.

Want to target customers who will enjoy your product AND go to the tearoom or your website to purchase?  Advertise in The Tea House Times.  Please request rates.

Not sure how to create an ad?  Ask for pointers.  Since every publication is different, something that worked in the last one just might not work in a different publication. 

Please contact us for advertising policies, procedures, and rates for regular advertising and advertising in our Resource Mailer.  Frequency discounts for 3 or 6 consecutive ads or mailings.

We accept ads from businesses such as those who sell tea, tea accessories, gift products, Victorian theme gifts, books, music, food items, gift baskets, special events, trade shows, etc.  The Tea House Times is a Victorian, Afternoon Tea Publication.

Send all requests to info@theteahousetimes.com

Don't forget, advertising in magazines is imperative for businesses who do not have a store front.  Magazines ARE your store front.  If you are not mailing catalogs to hundreds or thousands of people on a regular basis, then it is imperative that you advertise on a regular basis to remain in the mind of your targeted customer.  They will be reminded to place an order for the first time or re-order every time they see your ad.

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