sri lanka tea board, ceylon tea, gail gastelu, the tea house times, rohan pethiyagoda
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Follow The Tea House Times' journey to Sri Lanka and learn more about the country and its tea growing regions.

February 2017 Posts

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  Sri Lanka - a Feature Blog by The Tea House Times
Blog Entry

The Sri Lanka Tea Board - PureCeylonTea.com

Monday, February 13th 2017 @ 10:40 AM

On January 28, we posted a conversation between Gail Gastelu, owner/publisher of The Tea House Times and Mr. Rohan Pethiyagoda, Chairman of the Sri Lanka Tea Board. . . a great introduction! In Gail's blog, she is telling the tale of this wonderful trip and coinciding important points of her daily program, here, where you will find information and facts in greater detail. Let's now introduce you more formally to the Sri Lanka Tea Board and what they do. - - Special thanks to the Sri Lanka Tea Board for providing the information below.

Tea is serious business in Sri Lanka. Formerly a British colony known as Ceylon, this small Indian Ocean island is famed for producing the finest black tea in the world, grown and produced according to uncompromising, traditional methods and standards. Since the 1880s, Ceylon tea has been the country’s principal and most famous export; for generations, it formed the backbone of the Sri Lankan economy, and plays a major part, even today, in the country’s fortunes.

The Tea Board is the apex regulatory and administrative body of the Sri Lankan tea industry. First set up in 1976, it comprises representatives from both private and government bodies involved in the industry, including cultivators and manufacturers, traders, exporters and plantation employees. It performs a wide variety of functions with respect to the industry, namely:

  • Offering advice and assistance to overseas tea buyers and tea brand owners
  • Offering advice and assistance to tea exporters, traders, manufacturers and cultivators
  • Defining, protecting and promoting the Ceylon Tea ‘brand’
  • Defining, protecting and certifying the regional origins of Ceylon tea
  • Monitoring and controlling the quality and purity of tea exported from Sri Lanka
  • Promoting the sale and consumption of Ceylon tea worldwide
  • Compiling and circulating market data and other information about the Sri Lanka tea industry
The functions of the Tea Board are carried out through six divisions; these are:
  • The Head Office in Colombo where the Board sits, and where planning, direction and co-ordination of its functions are carried out. Also located here are the administration, finance and internal-audit departments of the Board, as well as a comprehensive library and resource centre.
  • The Promotion Division, which promotes the Ceylon Tea ‘brand’ in the international as well as the domestic market, supplementing and supporting the advertising and marketing efforts of name-brand owners, exporters and distributors. This division also provides sales information and market intelligence to the Sri Lankan tea industry and undertakes retail sales and sampling among its other promotional activities. It also manages the Ceylon Tea Museum in Kandy.
  • The Market Intelligence & Resources Division, which collects, collates, analyzes and disseminates statistical information concerning the market and the industry.
    The Export Division, which carries out the Board’s regulatory functions with respect to the disposal, warehousing, packaging, exportation and importation of Ceylon tea.
  • The Tea Commissioner’s Division, which carries out the Board’s regulatory functions with respect to the cultivation, manufacture and quality development of Ceylon tea. This division operates through a network of seven regional offices.
  • The Tea Tasting Unit, which examines samples provided by traders, exporters and others to ensure their quality meets the standards necessary to qualify them for the famous Lion logo that identifies pure Ceylon tea. The unit is made up of a panel of expert independent tasters.
  • The Analytical Laboratory, which tests and certifies tea samples in terms of chemical, pesticide and microbial standards. The benchmark standard used by the laboratory is ISO/IEC17025.

 

LEARN MORE
Sri Lanka Tea Board

Website:  http://www.pureceylontea.com
Facebook:  https://www.facebook.com/pages/Sri-Lanka-Tea-Board/181010221960446

Learn more about The Tea House Times' trip and how to follow our tale: HERE

Learn more about the 150th Anniversary of Ceylon Tea - HERE


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