red rose tea, red rose figurines, collectibles, coffee and tea festival, debo mukherjee
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The Tea House Times Guest Blog featuring DEBO MUKHERJEE, Redco Foods Inc.

March 2014 Posts

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NYC Coffee & Tea Festival by Debo Mukherjee

Monday, March 31st 2014 @ 11:43 AM

On March 22 & 23rd, I attended the NYC Coffee & Tea Festival, held at the Armory in lower Manhattan. Over 6000 people attend this event, and this year, as with others, all the tickets were completely sold out. The event is very well organized, and if you haven't had the opportunity to go in the past, I encourage you to mark your calendars for next year's event or the fall event in Philadelphia.

 

Imagine a couple of hundred passionate entrepreneurs eagerly greeting tea and coffee connoisseurs, sampling their latest creations, and discussing the unique characteristics of what they've created. Not that the entire show is just coffee & tea. There were entrepreneurs selling fudge, or aged balsamic vinegars. A smart lunch vendor was selling crepes with your choice of fillings - reminded me of being an impoverished student at the Sorbonne in Paris, where after saving up, I would occasionally treat myself to a crepe from a street vendor in the Quartier Latin, who would elaborately make the crepe, and drizzle some heavenly Nutella. This lunch vendor was no different, except that she was even more creative with some savory offerings as well. It made for a superb, if not nostalgic lunch.

 

I was particularly impressed with the entrepreneurs - sometimes all members of the family, arriving well in advance of the attendees to start brewing the coffee or tea, making the fresh iced tea, and at the end of the day. The value of hard work, and the value of standing up for your product and personally representing it to consumers - it is invaluable.

 

The attendees were in excellent spirits, and clearly enthusiastic. By early afternoon, it was evident that some had a bit too much caffeine and were jittery. In a particularly touching story, a lady stopped by the Red Rose booth, and told me that the tradition of drinking Red Rose started with her grandmother. Her Grammy would collect all the figurines, and as each grandchild grew up, she parted with a portion of her collection to get them started on the tradition. Today, this lady and her sisters all drank Red Rose, and were collecting figurines for their grandchildren. She thanked all of us for Red Rose, and that whenever she has a cup of Red Rose tea, she smiles with all those warm memories of her beloved Grammy. A heartwarming story - so touching!

~Debo Mukherjee, Redco Foods, Inc.

 

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DEBO MUKHERJEE is the CEO of Redco Foods Inc. makers of Salada Tea, Red Rose Tea, Teekanne Tea and Junket brand dessert mixes since 2011. Mukherjee has more than 20 years of experience in consumer product marketing, global marketing strategies, brand management, new product development and entrepreneurial leadership. Prior to joining Redco Foods, Mukherjee served in a number of roles of increasing responsibilities at General Cigar – Swedish Match, M&M/Mars Inc., Slim-Fast Foods – div of Unilever , H.J. Heinz Co. and The Hershey Co. Mukherjee has a master’s degree in business administration from The Pennsylvania State University and bachelor’s degrees from Allegheny College in economics and French. He has also received advanced degrees from the University of London, University of Virginia Darden School of Business, The Sorbonne University - Paris, Northeastern University - Boston. He has also studied in Brussels, Belgium and Geneva, Switzerland.

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