a day in my shoes, gail gastelu, the tea house times, tea industry jobs
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A Day in My Shoes
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Episode 14, Part 3 - A Day in MY Shoes - Gail Gastelu, The Tea House Times

Monday, January 27th 2014 @ 7:52 AM

A Day in My Shoes – Episode 14, Part 3 - Gail Gastelu, Publisher/Editor in Chief, The Tea House Times

 

 

 

 


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Welcome to A Day in My Shoes – a blog and sometimes vlog as The Tea House Times publisher, Gail Gastelu, puts herself in another person’s shoes for the day – going behind the scenes in the tea industry!  If you are just joining us, go to the Archived entries in the left column to catch up - beginning with January 2013.  OR

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EPISODE 14, Part 2 – A DAY IN MY SHOES – GAIL GASTELU   
(Click here for Part 1 - )

EPISODE 14, PART 3 – THE TEA HOUSE TIMES – GAIL GASTELU

 

Continuing on with a day in MY shoes…..you may be wondering what makes publication of The Tea House Times different from other tea publications?  Foremost, our focus is all tea all of the time.  We do not publish other magazine titles, so we are not trying to serve unrelated audiences. 

 

The fact that we focus on tea and constantly provide new services to connect tea businesses and consumers is the most unique aspect of The Tea House Times company and related services already described in part 1. 

 

Some other tea publications have come and gone and the only fault for leaving would be the fact that they did not expand beyond the single title or single service.  Every business must have more than one way to generate revenue.  There is another part of my job . . . people are always coming to me for advice. They explain to me that they want to sell XYZ within the tea industry. They ask me if it is a good product to introduce.  They ask the best way to market the product.  If they have only one thing, I say go ahead and give it a try, but you will need to diversify to stay in business. This is something I learned early on when starting my business and I feel it is a very important message to share. Don’t put all your eggs in one basket!

 

Now, more of my day-to-day -- A lot of what I do focuses on content management, education, connecting people, connecting wholesalers to retailers and tea rooms, and in general communicating the positive aspects of tea to consumers and businesses. The past ten years have been incredible, but the tea industry is growing very quickly now in many very good directions.  At The Tea House Times, we are staying up with the times and are implementing a lot of new ways for businesses to connect with consumers in a positive manner.  This starts with positive messaging and quality content, education, and networking.  This is our focus and should be the same for others looking to grow in 2014 and beyond.  Keep sharing the positive aspects of tea, its health benefits, the benefit of connecting with other people through tea, and any positive thing your business is doing for the environment and the well-being of the tea community from the planters on up through manufacturing and over to consumers. 

 

So, what else do I do? I spend a lot of time connecting new businesses to the best suppliers to meet their needs, their business focus, and the region in which they intend to do business. We are not always aware of the extent in which our services are used or appreciated.  I am always pleased by the positive feedback and very good kudos we receive from companies large and small. I am pleasantly surprised every time a business goes out of their way to thank us and to let us know that they have benefited greatly from using all of The Tea House Times information, access to resources, and education through Tea Course to begin or enhance or add to an impressive tea program of any sort.  We have also received great feedback from national newspapers, television programs and even celebrities who have used The Tea House Times and/or Tea Course for fact checking.  All I am saying here is that after ten years of hard work, I am so very pleased to be receiving such incredible feedback as my passion is all tea, all of the time and I sincerely enjoy connecting people and hearing about so many great things happening because of it.

 

In addition to my own job and daily routines, I also serve on various boards and in an advisory capacity to multiple tea industry trade shows, businesses, and associations.  This is something I truly enjoy since I love brainstorming but somehow always end up spearheading far too many committees for each organization I am involved with. I think I may need to sit on my hands a little bit to control my urge to volunteer.  But, it is something I do in my home community as well, lots of volunteer work as I am heavily involved in scouting and have always volunteered over the years at schools and the local historical society.

 

I must say that this series of A Day in My Shoes has been incredibly rewarding. It is something I had wanted to do for years but as with all things, wanted to be sure I had the time to do it right. Feedback has been wonderful and particularly how real I am keeping it. No fancy or expensive video, just candid photos and short video clips to highlight other jobs in the tea industry as I put myself in the shoes of many wonderful, hardworking people.  These adventures have been hard work, but incredibly fun as well. What could be better than spending a day with another person who shares a passion for tea and experiencing it through their eyes/well their shoes, sort of.  And at the end of it all, giving each person an opportunity to share a short video outtake – where I offer them an opportunity to share a message with the tea community. 

 

 Tea tastes good. Tea is good for you. Tea brings people together. Tea is a wonderful industry to be part of and I am looking forward to many more years serving this amazing community.  Please call or email anytime. There is never a bad question. No matter how new you are to tea or how long you have already been immersed in its wonders, we welcome your communications and requests for more information and guidance as well.  And that ends today’s episode.  Have a wonderful day!

 

 

Please visit the following websites published and founded by me through The Tea House Times, LLC:

http://www.theteahousetimes.com

http://www.teabureau.com

http://www.teacourse.com

http://www.teaindustrywhoswho.com

http://www.afternoontearecipes.com

http://www.teaspeakersbureau.com

http://www.customtrainingsite.com

http://www.teaetiquettecertified.com

 

 

 

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