Long Island Iced Tea Corp., Iced Tea of Barclays Center, Brooklyn Sports & Entertainment
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September 2017 Posts


Blog Entry

Long Island Iced Tea® Named Exclusive Iced Tea of Barclays Center

Sunday, September 24th 2017 @ 4:29 PM

Long Island Iced Tea Corp. (NASDAQ: LTEA), a growth-oriented company focused on the ready-to-drink tea segment in the beverage industry, has expanded its alliance with Brooklyn Sports & Entertainment to become the official Iced Tea of Barclays Center.

Home to the NBA's Brooklyn Nets and the NHL's New York Islanders, Barclays Center also hosts premier concerts, major professional boxing cards, top college basketball and hockey games, and family shows.

"Long Island Iced Tea®, our flagship tea brand, has its home here in New York and we are proud to partner with one of New York's premier sports and entertainment venues," said Philip Thomas, Chief Executive Officer of Long Island Iced Tea. "The creation of an exclusive 'Iced Tea' beverage category at Barclays Center reflects changing consumer demand for 'better-for-you' teas and similar beverages. We are excited that audiences can now enjoy our all-natural refreshing Long Island Iced Tea® during many world-class events."

Long Island Iced Tea® will have exclusive bottled iced tea serving rights at the venue, including all concession stands and luxury suites. The alliance also includes high-profile interior and exterior LED branding, including signage on the scoreboard and end zones. The company will also collaborate with Barclays Center on promotional activities, including ticket sweepstakes and the opportunity for fans to ride on the 'Long Island Iced Tea' branded Zamboni during Islanders games.

"We are thrilled to expand our alliance with Long Island Iced Tea, and to add it to the food and beverage offering at Barclays Center, which is renowned for its culinary experience," said Mike Zavodsky, Executive Vice President of Global Partnerships for Brooklyn Sports & Entertainment.

Long Island Iced Tea® is also the official iced tea of NYCB LIVE, home of the Nassau Veterans Memorial Coliseum.

About Brooklyn Sports & Entertainment:
Brooklyn Sports & Entertainment (BSE) develops and operates state-of-the-art venues and manages premier sports franchises, delivering dynamic content and experiences for audiences. BSE oversees programming, marketing, sales, and operations for Barclays Center, NYCB LIVE, home of the Nassau Veterans Memorial Coliseum, and LIU Brooklyn Paramount Theatre. BSE manages and controls the NBA's Brooklyn Nets and its Development League team, the Long Island Nets, as well as the business operations of the NHL's New York Islanders.

Barclays Center, which opened on September 28, 2012, offers 17,732 seats for basketball, 15,795 for hockey, and up to 19,000 seats for concerts, and has 101 luxury suites, four bars/lounges, four clubs, and 40/40 CLUB & Restaurant by Tanduay.

NYCB LIVE, home of the Nassau Veterans Memorial Coliseum, reopened on April 5, 2017 after undergoing an extensive renovation. The Coliseum offers 14,500 seats for basketball, MMA and boxing, 13,900 for hockey, up to 16,000 for concerts, and 4,500 seats for its theater configuration. With a focus on emerging businesses, BSE identifies and creates alliances, strategic partnerships and other business opportunities to ensure the success of its assets.

About Long Island Iced Tea Corp. 
Headquartered in Long Island, NY, Long Island Iced Tea Corp. operates in the non-alcohol ready-to-drink segment of the beverage industry. The Company's flagship brand 'The Original Long Island Brand Iced Tea®', together with 'The Original Long Island Brand Lemonade™' are marketed as premium beverages made with non-GMO ingredients. The company also imports and markets 'ALO Juice®' a functional Aloe Vera based beverage. The Company's portfolio of premium brands sits within the 'better-for-you' category of the beverage industry, and are offered to consumers at an affordable price, reflecting the Company's mission. Its beverages are sold primarily through a network of regional chains and distributors primarily on the East Coast and the Midwest of the United States, as well as Canada and Latin America. The Company's website is www.longislandicedtea.com.

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