pgi, darjeeling, protected geographical indication, eu, tea board, india
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Darjeeling, First Indian Product as Protected Geographical Indication in EU

Monday, November 28th 2016 @ 1:51 PM

On November 9, 2011, Darjeeling tea became the first INDIAN product to be protected as a geographical indication in the EU. The registration of Darjeeling as a PGI in EU was a major and historical achievement for all the stakeholders, the worldwide connoisseurs and consumers of Darjeeling tea and was outcome of the joint effort of Tea Board and Darjeeling Tea Association. The registered mark “Darjeeling” is protected in all the Member States of the European Union against:

(a) any direct or indirect commercial use of the name Darjeeling in respect of  tea or  products comparable to tea or in so far as it exploits the reputation of the name Darjeeling;

(b) any misuse, imitation or evocation even if the true origin of the product is indicated or accompanied by an expression such as ‘style’, ‘type’, ‘method’, ‘as produced in’, ‘imitation’;

(c) any other false or misleading indication;

(d) any other practice liable to mislead the consumer as to the true origin of the product.

Effective November 9, 2011, the name “Darjeeling” could only be used as a sales designation for tea grown and processed in accordance with the specifications set out in EU and Indian law.  That means that, to be called “Darjeeling”, the tea must be grown, picked and dried in the Darjeeling area using the traditional methods which help give the tea its special qualities. Tea which is a mixture of Darjeeling with teas from other regions or countries was, therefore, banned with effect from November 9, 2016.

Recently some news reports have been published on Darjeeling PGI quoting some sources which are factually incorrect and Tea Board doesn’t subscribe to such views. The Board in association with Darjeeling Tea Association shall continue to protect the brand equity of ‘Darjeeling’ in Europe and shall work with the government authorities in European Union so that the Darjeeling PGI is enforced in its right perspective.

 

SOURCE: Tea Board India
http://www.teaboard.gov/in

 


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