sw tea fest, southwest tea fest, tea festival, elyse petersen, naomi rosen, tealet, joy's teaspoon
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January 2016 Posts


Blog Entry

Southwest Tea Fest to Debut in Downtown Las Vegas

Friday, January 29th 2016 @ 12:00 AM

LAS VEGAS, NV —Tealet and Joy’s Teaspoon, both of Las Vegas, are proud to announce the debut of the Southwest Tea Fest. It is the city's first and only tea festival, focusing on quality tea and tea culture. “When people think tea culture and tea happenings, they think New York, Chicago, and Seattle. The SW Tea Fest gives us a chance to showcase all of the great businesses and cultural groups that are bringing tea right to our own backyard,” says Joy’s Teaspoon owner, Naomi Rosen. The SW Tea Fest will kick-off at 10:00am on Saturday, February 27th, 2016, at the Downtown 3rd Farmers Market, right in the heart of vibrant Downtown Las Vegas. 

“We are excited to showcase the tea and art culture of the Southwest and hope Vegas locals and travelers come check out what Downtown has to offer,” says Tealet’s CEO, Elyse Petersen. Tickets are $20 per person and can be purchased ahead of the event at www.swteafest.com.  Aside from the many cuppings, samplings, and tastings, the SW Tea Fest will also feature:

Wu Wo Tea Ceremony

Gong Fu Tea Ceremony

Blind Tea Tasting

Cupping Championship

Art Walk

Live Music and Food Trucks


Special presentations will be offered throughout the day and include:

The Sensuality of Tea (presented by Writer/Producer/Director James Orr)

US Grown Tea (presented by Rie Tulali of the US League of Tea Growers)

Direct Trade Tea (presented by Elyse Petersen of Tealet)

Matcha – Fact or Fiction (presented by Noli Ergas of Sugimoto America)


The first 500 attendees through the doors will receive Swag Bags that have been provided by PlumDeluxe.com, home to an on-line magazine, web community, and monthly tea subscription box.


For more information, please visit www.SWTEAFEST.com or call 877.795.1411.


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About SW Tea Fest: SW Tea Fest strives to bring together tea knowledge, culture and community here in Las Vegas.  2016  is the debut of the festival and this event will be held annually to offer demonstrations, education and to showcase businesses. This year’s SW Tea Fest will be held at the Downtown 3rd Farmers Market on Saturday, February 27th, 2016, from 10:00am – 5:00pm.  Visit www.swteafest.com for more information. Or, you can follow us on Facebook, Twitter (@swteafest), or Instagram (@swteafest).  

About Elyse Petersen and Tealet: Tealet is a local tech startup and tea company that joined the Vegas Tech Fund (Downtown Project) portfolio in 2014. They offer both retail and wholesale high quality, loose leaf tea on a direct trade platform that boasted empowerment to the farmer and transparency for the market. The company has won numerous international tea quality awards and it’s CEO, Elyse Petersen, was awarded the 2015 World Tea Award for Best Industry Innovator. She has participated in and has presented at various tea festivals around the world and is a World Tea Expo speaker.

About Naomi Rosen and Joy’s Teaspoon: Joy’s Teaspoon, owned by Naomi Rosen and based in Las Vegas, is a web-based retailer offering premium loose leaf teas and simple brewing accessories. Launched in April 2010, Joy’s Teaspoon provides teas to some of the Valley’s best coffee shops and is ranked #6 on Teaviews.com’s Top 30 Tea Companies. Naomi is also the Organizer of the Las Vegas/Henderson Tea Lovers Meetup, and has spoken on multiple panels at World Tea Expo on tea retailing trends and tea blogging.


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