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November 2013 Posts


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Bethenny Frankel - Skinnygirl™ Partners with Arizona Beverages

Monday, November 11th 2013 @ 1:12 PM

Bethenny Frankel Puts the Fizz into Non-Alcoholic Beverages with Skinnygirl™ Sparklers, in Partnership with AriZona Beverages

Skinnygirl™ Sparklers - Fruit Water with a Bubbly Personality

WOODBURY, N.Y., Nov. 11, 2013  -- The Skinnygirl™ brand has another all-star partner.  Bethenny Frankel, the Original Skinnygirl™, announced her new partnership with powerhouse AriZona Beverages on today's episode of "bethenny".  From the woman who brought you delicious, low calorie cocktails comes her first line of non-alcoholic beverages. Skinnygirl™ Sparklers are a line of sparkling waters mixed with real fruit juice, available in four refreshingly sweet bubbly flavors:  Tangerine Mango, Strawberry Lemonade, Pink Grapefruit and Pineapple Coconut. The new line will launch in New York, Florida & Chicago at the end of November with a national rollout to follow.

CAA Global Brands, representative of Skinnygirl™, brought these two renowned brands together to create this special partnership.   Skinnygirl™ Sparklers will combine AriZona's tradition of exceptional quality with Skinnygirl's™ knack for creating convenient, low calorie beverages without compromising flavor. These fun and fizzy delights are made with real fruit juice, six essential vitamins, super fruit extracts and Green Tea Polyphenols. Skinnygirl™ Sparklers contain no artificial flavors or colors and are only 5 calories per serving.

Creating a great tasting, low calorie, non-alcoholic beverage was important to Frankel, "I wanted to give my fans a delicious alternative to plain sparkling water and sodas.  My new Skinnygirl™ Sparklers are light, refreshing, fun and flirty and I am excited to partner up with AriZona Beverages to bring my vision to life."

Wesley Vultaggio, Co-Owner/Creative Director of Arizona Beverages, added, "This partnership was a natural fit!  We love creating new products for our fans that are looking for innovative, low calorie options. Bethenny has developed a fantastic brand with Skinnygirl™, she has a loyal fan base and is a remarkable businesswoman. We look forward to working with her to bring more great tasting flavors of Skinnygirl™ Sparklers to market."

Bethenny also announced the "Create The Next Skinnygirl™ Sparkler Contest." Bethenny is inviting viewers to concoct new flavors for the Skinnygirl™ Sparkler line. The winning mixologist will receive a $10,000 cash prize from AriZona Beverages USA.  Viewers can submit their recipes by visiting Contest ends November 19 th 2013. 

For more information on this or any other AriZona product, please visit:

About AriZona
Founded in Brooklyn, NY in 1992, AriZona's mission is to offer top quality beverages in uniquely designed packages that are accessible and affordable. AriZona Beverages — makers of the number one Iced Tea in America, holds a unique position in the global beverage industry with its iconic $0.99 big can and "keeping it real" no frills approach to the consumer market.  AriZona never pays for glitzy advertising campaigns to gain consumer loyalty and is constantly ahead of the curve, carving out trends without the use of focus groups and market research. With a loyal following across various demographics, AriZona pulls its own inspiration from its fierce social media following and devoted fan base. To learn more about the AriZona lifestyle, please visit; Facebook: AriZonaIcedTea; Twitter: @DrinkAriZona

About Bethenny
Bethenny Frankel is the four-time bestselling author of Skinnydipping, A Place of Yes, Naturally Thin, and The Skinnygirl Dish. She is the creator of the Skinnygirl brand--which extends to cocktails, fitness, and health--and in 2013 she took the stage as the host of her syndicated daytime talkshow, "bethenny". She has been named one of the Top 100 Most Powerful Celebrities by Forbes magazine, featured in both Health magazine and Glamour.  She is a graduate of the Natural Gourmet Institute for Health and Culinary Arts. Bethenny lives in New York with her daughter, Bryn, and dog, Cookie. Visit

About bethenny and Telepictures
"bethenny" tapes in front of a live studio audience at CBS Broadcast Center in New York City.  Frankel, Ellen DeGeneres, Terence Noonan and Meghan Schaefer Spielberg serve as Executive Producers.  Emmy® Award-winning producers, Mary Connelly, Ed Glavin and Andy Lassner, Executive Producers of "The Ellen DeGeneres Show," serve as Consulting Executive Producers of the show, after having served as Executive Producers of the successful six-week test of "bethenny" this past summer. "bethenny" is produced by Telepictures Productions, an industry-leading and Emmy® Award-winning producer of syndicated programming, and A Very Good Production, Ellen DeGeneres' production company.  The series is distributed by Warner Bros. Domestic Television Distribution, one of the leading distributors of first-run and off-network programming.

SOURCE AriZona Beverages

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