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May 2013 Posts


Blog Entry

Sweet Leaf® Tea Launches National "Be Sweet Out There(TM)" Campaign

Friday, May 31st 2013 @ 4:49 PM

Premium Beverage Brand Kicks Off Kindness-Based Movement In New York City

AUSTIN, Texas, May 30, 2013 -- Sweet Leaf ® Tea, a brand known for its authentic, organic teas and beverages, has officially launched the Be Sweet Out There TM campaign promoting random acts of sweetness nationwide. Things kicked off in New York City with the successful "Be Sweet New York City" event attended by 28,000 people. Sweet Leaf ® Tea will continue to spread the love by putting their Sweet Tea'm to work, enacting random acts of kindness in cities all over the U.S., while also offering a virtual portal where people can share and send "sweet acts" online.

To launch the Be Sweet Out There TM campaign, Sweet Leaf ® Tea hosted a larger-than-life event on New York City's High Line, in which the brand presented an interactive bottle cap installation that contained 3,300 caps with 267 random sweet acts written on them. Each cap encouraged individuals to do things like "Hail a cab for a stranger," "Give someone a compliment today," etc. Promoting an everyday effort to be kind, the Be Sweet Out There TM campaign will continue to spread through in-person sweet act demonstrations by the brand's Sweet Tea'm, and virtually through a microsite where do-gooders can share and send sweet acts via social media channels like Twitter and Instagram.

"From simple, authentic ingredients to the homemade goodness you find in every sip, we know it's the little things that often mean the most. And we believe that, like our tea, everyone has a little sweetness in them," said Meghan Conboy, Marketing Manager of the Sweet Leaf ® Tea brand. "We called on New Yorkers and are now calling on everyone to show us how sweet they really are. While these sweet acts are small gestures, we look forward to seeing them spread to really showcase the spirit of human compassion."

To follow the Be Sweet Out There TM campaign and share the kindness, please visit www.sweetleaftea.com/besweet. For additional information about Sweet Leaf ® Tea, please visit www.sweetleaftea.com .

About Sweet Leaf Tea ®
Founded in 1998, Sweet Leaf ® Tea is one of the fastest-growing beverage brands in the United States. Sweet Leaf® Tea is based on founder Clayton Christopher's grandmother's recipe and technique, and is available nationwide. Sweet Leaf ® Tea is now a part of the Nestlé Waters North America family of companies, joining the number three non-alcoholic beverage company by volume in the US. For more information please visit, http://www.sweetleaftea.com

SOURCE Sweet Leaf Tea

Web Site: http://www.sweetleaftea.com


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