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THE COFFEE BEAN & TEA LEAF® TEAMS WITH OPERATION HOMEFRONT FOR NEW ‘SUPPORT AT HOME’ PROGRAM

Monday, June 25th 2012 @ 6:48 PM

THE COFFEE BEAN & TEA LEAF® TEAMS WITH OPERATION HOMEFRONT FOR NEW ‘SUPPORT AT HOME’ PROGRAM TO TAKE PLACE JUNE 25th – AUGUST 5th --  Iconic Los Angeles-based specialty coffee and tea retailer salutes American military families with summer ‘Support at Home’ program, the next iteration of their six-year commitment to pay tribute to U.S. troops

 

(Los Angeles, California – June 2012)The Coffee Bean & Tea Leaf®, together with Operation Homefront, a non-profit organization that provides emergency financial aid and support to families of service members and wounded warriors,  has brewed up a new “Support at Home” program, the next iteration of the specialty coffee and tea retailer’s successful “Support from Home” campaign.

 

From June 25th – August 5th, The Coffee Bean & Tea Leaf® will continue its commitment to U.S. soldiers with a limited edition “Support at Home” coffee blend and in-store Independence Day event, with a donation with each purchase and donated product going directly to Operation Homefront for troops and their families in the U.S.

 

To build upon the momentum from last year’s successful program, The Coffee Bean & Tea Leaf® will be offering customers three ways to support its new “Support at Home” cause throughout the duration of the six week promotion that kicks off on June 25th:

 

(1.)   The Coffee Bean & Tea Leaf® will donate $1 from each sale of its limited edition “Support at Home” coffee blend, a pre-ground blend that combines Sumatra and Brazil coffees to create a medium dark roast product. The coffee will be available for $9.95 in participating stores and online while supplies last.

 

(2.)   Customers who purchase the “Support at Home” retail coffee can request that the bag be donated directly to returning troops and their families. Each package features a blank surface on the back of the label where customer can write a heart-felt message to the recipient.

 

(3.)   On the Fourth of July, The Coffee Bean & Tea Leaf® will donate $1 from each sale of any $2 - 12oz. Ice Blended® drink in participating stores, including the new summer flavors, Cookies & Cream and Mocha Mudslide, to Operation Homefront.

 

“We’re proud to debut our ‘Support at Home’ program with the help of our loyal customers whose generosity has made ‘Support from Home’ such a great success in past years,” says Mel Elias, President & CEO of The Coffee Bean & Tea Leaf®. “We hope the bags of coffee and donations bring our servicemen and women and their families comfort in knowing that we as a nation are humbled by their dedication to our country.”

 

 

ABOUT THE COFFEE BEAN & TEA LEAF®

Born and brewed in Southern California since 1963, The Coffee Bean & Tea Leaf® is the oldest and largest privately-held specialty coffee and tea retailer in the United States. Embodying a passion for connecting loyal customers to one another with carefully handcrafted products, the company is known for sourcing and providing the finest ingredients and flavors from around the world.   For nearly 50 years, The Coffee Bean & Tea Leaf® has demonstrated a passion for product innovation epitomized by The Original Ice Blended® beverage. The company has grown to be an international icon and currently has more than 800 stores in 23 countries. In 2010, The Coffee Bean & Tea Leaf®  launched the CBTL® Single Serve Beverage System that allows consumers to make their favorite espresso, brewed coffee, tea and specialty beverages at home, at the touch of a button. For more information, visit www.coffeebean.com, www.cbtl.com or www.facebook.com/coffeebean.

 

About Operation Homefront:  A national nonprofit, Operation Homefront leads more than 4,500 volunteers with nationwide presence, and has met more than 590,000 needs of military families since its inception in 2002.  Its programs include Operation Homefront Villages, Wounded Warrior Wives Network and Retreats, Homefront Celebrations, Morale and Education Programs, and Emergency Financial Assistance. They also sponsor a Military Child of the Year Award and Gala and Freedom Walks each year on September 11th. A four-star rated charity by watchdog Charity Navigator, nationally, 94 percent of total revenue donated to Operation Homefront goes directly to assist service members.  For more information, go to www.OperationHomefront.net.

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