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SoRen Tea Launches Fall 2011- Atlanta-based company debuts line of luxury teas

Tuesday, November 29th 2011 @ 4:54 PM

ATLANTA (November 2011) – SoRen Tea, LLC announces the launch of its debut tea collection, a gourmet selection of blended, loose teas. Artfully crafted from the finest whole tea leaves, rough-cut herbs and flowers, SoRen Tea’s product line will be available online at sorentea.com as well as at fine retailers, hotels and spas in Atlanta, Ga.

Seeking to suit the sophisticated tea palate and capture the curious tea novice, the high end tea company is featuring its signature collection of eight premium blends ranging from traditional to more distinctive flavors.  Each tea is presented in an elegant, modern black tin with a satin finish and metallic gold interior. Adding to the allure, SoRen’s signature tea leaf logo is engraved atop each tin.

With a shared passion for gourmet tea combined with backgrounds in finance and marketing, sisters Sonnia Shields and Rena Williams founded SoRen Tea, LLC in 2011. Through their extensive European travels and experiencing tea at the finest establishments, Shields and Williams’ love for tea evolved. As entrepreneurs and avid tea connoisseurs, they drew upon their experiences to shape the vision for SoRen Tea.

“My sister and I have combined our passion for exceptional tasting tea with our love of high-end fashion to create the SoRen brand,” said Williams. “We are dedicated to bringing to market a new generation of teas and are thrilled to share the SoRen experience, which has been in development for the past three years, with tea lovers across the country.”

Incorporating their zeal for opulence and fashion, the sisters’ collective vision for the company is to create an online, luxury boutique experience. 

 

The Tea Collection:

  • Cashmere Crème, $16.95

A tropical blend of white peony tea leaves with the creamy essence of island coconut

  • Coco Chic, $18.95

Fruity South African rooibos with succulent hints of organic banana, apple and rich cacao

  • Vanilla Rouge, $18.95

A blend of opulent South African rooibos, with subtle tones of vanilla and white chocolate

  • Bohemian Peach, $16.95

Organic oolong tea with notes of warm peach, a hint of spice and a buttery finish

  • Posh Noir, $21.95

Organic Darjeeling tea, prized for its exotic flavors, fresh apple undertones and light floral character

  • Vintage Black, $17.95

Organic black tea, rich with malt flavors and the traditional elements for a perfect morning cup

  • Estate Grey, $18.95

Deep tones of bergamot layered with estate-grown organic black tea and French vanilla

  • Citrine Blossom, $18.95

A fragrant blend of organic green tea with bright notes of invigorating fruit and botanicals

 

All prices are manufacturer’s retail prices in U.S. dollars. Available in the U.S. in November 2011 at sorentea.com.

 

About SoRen Tea, LLC

Established in 2011 by sisters and avid tea connoisseurs Sonnia Shields and Rena Williams, SoRen Tea, LLC is a luxury tea brand with a gourmet selection of blended, loose teas. SoRen Tea selects only the finest whole tea leaves, rough-cut herbs and flowers to include in their exceptional quality blends. SoRen Tea products are available online at sorentea.com. Additional information on SoRen Tea can be found by visiting www.sorentea.com and SoRen Tea on Facebook.

 

Photo Credit:  Laretta Houston

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