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CONSUMERS CONTINUE TO CHOOSE THE CHARITIES ONLINE FOR “GOOD EARTH® CARES” PROMOTION GOOD EARTH® TO DONATE 50% OF TEA AND COFFEE SALES TO CHARITIES CHOSEN BY VOTERS AT GOODEARTHCARES.COM
It started on October 25, 2009. Good Earth kicked off a promotion designed to make it easier for people to donate to their favorite charities during these challenging economic times. The company is giving away 50% of the profits from its coffee and tea sales, and is asking customers to vote online at GoodEarthCares.com to decide which charities will receive the donation. The three charities with the most votes will share the proceeds. "GOOD EARTH CARES is a unique collaboration between Good Earth and the American public," says Deborah Glasser, Marketing Director at Good Earth. "Our customers can feel good, knowing that part of the purchase price of each product is going to a great cause - and they can help decide which charities receive the donation." For every package of Good Earth Tea and Good Earth Coffee sold between October 25, 2009 and February 28, 2010, Good Earth will donate 50% of its after-tax profit to charity. And voters can visit the website to cast their vote once per day during the promotion period. Complete details are available at GoodEarthCares.com. GOOD EARTH CARES will be announced via a free-standing newspaper insert dropping October 25, 2009 – the program launch date – as well as online advertising. Consumers and charities will have the opportunity to spread the word via share tools and will receive additional support from Good Earth. Twitter (@GoodEarthTea) and Facebook (www.Facebook.com/GoodEarthTea) will also be tapped to get the word out. About Good Earth Part of the Tata Group, the largest India-headquartered multinational in North America, Good Earth is dedicated to brewing goodness into each and every cup of their delicious premium coffees and teas, ensuring a purity and authenticity in a wide variety of blends. One of the first American herbal companies and a leader in specialty tea, Good Earth Teas brings full flavored, healthy teas from around the world to the U.S. Its sister brand, organic Good Earth Coffee, boasts great-tasting, 100% specialty grade Arabica beans that create an unrivaled aroma and great premium taste. The Tata Group also includes award-winning Eight O'Clock Coffee and Tetley Tea. On Facebook: www.facebook.com/GoodEarthTea On Twitter: @GoodEarthTea
B&Bs, hot tea provide seasonal comfort
BALTIMORE – Jan. 5 – Don't let the chill of winter drag you down, says the Maryland Tourism Office. Replenish your spirit, soothe your soul with a cup of tea and a visit to a bed and breakfast or inn.
Maryland has about 200 bed and breakfasts (B&Bs) and inns throughout the state – from the Eastern Shore to Mountain Maryland – where visitors can find refuge and relaxation, and often, an opportunity to enjoy a spot of tea.
"B&Bs are the epitome of small-business enterprises – and small business is the driving force for the state's tourism industry," says Gov. Martin O'Malley. "Moreover, when travelers select a B&B, they get a chance to connect with people who can offer an insider's perspective on a particular part of Maryland. Visitors then get inside information on the great places to dine, and those wonderful authentic treasures that make each Maryland region unique."
Margot Amelia, executive director of the Maryland Tourism Office, says: "B&Bs are perfect for any kind of getaway. During this time of year, they are especially enticing as places where you can unwind from the frenetic pace of the holiday season."
A B&B can also be a place where guests come to extend their holiday or experience a delayed celebration because of family obligations and military service, says Joseph Lespier, president of the Maryland Bed and Breakfast Association and innkeeper at The Annapolis Inn. "That's why we sometimes keep our Christmas decorations up well into January," he adds.
B&Bs tend to be relaxed and informal, so guests should feel free to ask for things – like afternoon tea, for instance, Lespier says.
In recognition of the state's B&B industry, the Tourism Office has designated January as a time to trumpet the virtues of B&Bs and inns in its Maryland Spotlight campaign – a monthly promotion that highlights distinctive aspects of Maryland tourism. And, in tribute to January as National Hot Tea Month, tourism officials are also calling attention to tea time across Maryland.
"You can always enjoy a relaxing cup of tea in the afternoon at a cozy B&B," Amelia says. "You can also sip tea at a number of other interesting places around the state – tea rooms, taverns and museums, for instance."
Here is a sampling of B&Bs, inns and other locations that feature tea in each of Maryland's five regions:
Eastern Shore
Southern Maryland
Capital
Central
Western Maryland
More information about B&Bs in the state is available at the Maryland Bed and Breakfast Association web site. Visitors to the site can also purchase gift certificates that can be used at any of the association's member B&Bs.
A listing of tea rooms and attractions/museums with tea events is on the Tourism Office's web site.
Previous monthly themes In December, the Tourism Office spotlighted Maryland's designated Main Streets – 23 revitalized downtown communities across the state. Previous monthly themes have included: art of the Chesapeake; hiking and biking; educa-tours; buying local; and Maryland wine.
To receive free Maryland travel information - Destination Maryland, Maryland Calendar of Events and a state highway map - by mail, call 800-719-5900. Information can also be found on the Tourism web site.
About Maryland tourism The Maryland Office of Tourism is an agency of the Division of Tourism, Film and the Arts within the Maryland Department of Business and Economic Development. Recently reported visitor data shows that the state welcomed more than 28 million visitors in 2008 who spent nearly $14.5 billion on travel-related expenses – a 3.2 percent increase in spending over 2007. During 2008, the Maryland tourism industry also generated close to $1.8 billion in state and local taxes and provided 146,000 jobs to Maryland residents.
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