The 2010 Great Genmaicha Giveaway
Thursday, May 27th 2010 @ 8:34 PM
The 2010 Great Genmaicha Giveaway
Kyoto tea farm to give away 45 free bags of tea this summer
For Immediate Release:
May 27, 2010 – Kyoto, Japan – Kyoto Obubu Tea Plantations announces today its summer marketing campaign, The 2010 Great Genmaicha Giveaway, with the goal of giving away a total of forty-five 3.5 oz bags of genmaicha (or “brown rice tea”) between June and August to its fans around the world. In addition, during the campaign period a $10.99 bag of Obubu Genmaicha on ObubuTea.com will be on sale for $7.99, a savings of $3.00. All shipments are sent directly from our tea fields in Wazuka, Kyoto, Japan (ObubuTea.com prices include international shipping & handling fees).
Obubu’s Genmaicha is a popular form of Japanese green tea (or sencha tea) naturally flavored with toasted sweet rice giving the tea a buttery flavor popular with tea drinkers in America and Europe. The tea is a common drink in Japan where it is served both hot and on ice—especially during the sweltering summer months. For those interested in the recent attention given to the health benefits of green tea, genmaicha is a wonderful, unsweetened introduction to Japan’s national drink.
Genmaicha (pronounced with a hard “g” as in “great” or “green”), is most commonly made by toasting white rice and mixing it with bancha, a cheap, low-grade form of sencha tea. The toasting turns the rice kernels brown (giving it its English name “brown rice tea”) and often results in popped kernels, giving the tea its nickname “popcorn tea” in English.
Obubu’s brown rice, or genmai, is made by toasting sweet rice and mixing it with Obubu’s Sencha of the Autumn Moon, a sencha tea harvested in late September as Japan celebrates the season with moon viewing parties. Obubu also offers the brown rice by itself in 3.5 oz bags for those tea drinks who are interested in producing their own genmaicha blend.
The free giveaway is being offered to 15 persons each month—5 persons selected at random from Obubu’s Facebook page, Twitter account, and from ObubuTea.com’s e-newsletter database. Each 3.5 oz bag holds about 20 tablespoons of genmaicha, and produce up to 80 cups of tea (4 steepings per tablespoon).
The Genmaicha bags will be sent directly from Obubu’s farm in Wazuka, Kyoto, a valley known for producing the best sencha in the Uji region, where Japanese tea was first produced nearly a thousand years ago.
Register at one of the below for your chance to win a free bag of Obubu’s Genmaicha.
Facebook: http://www.facebook.com/ObubuTea
Twitter: http://www.twitter.com/ObubuTea
E-newsletter: http://www.ObubuTea.com
For more information on Kyoto Obubu Tea Plantations, its activities overseas and its products, please contact Obubu’s overseas marketing agent, Ian Chun at staff@ObubuTea.com.
About Kyoto Obubu Tea Plantations
Kyoto Obubu Tea Plantations was established in 2004 by Akihiro “Akky” Kita, president and primary tea farmer, and Yasuharu “Matsu” Matsumoto, vice president and sales manager, with a dual mission “to make farming fun” for tea fans and “to spread Japanese tea around the world.” Visiting countries in North American and Europe each winter, the company launched its English website, www.ObubuTea.com, in December 2009 to introduce its teas, tea farming, and the culture of Japanese tea to the English-speaking market. Akky and Matsu encourage fans, press, and partners to visit its tea fields in Wazuka, Kyoto whenever they come to Japan to experience and appreciate the farming of tea.
