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COLLABORATIONS: LAs Tea Lovers Festival Initiates a City-Wide Celebration of the Love of Tea!

Wednesday, April 11th 2012 @ 1:11 PM

COLLABORATIONS: LA’s Tea Lovers Festival Initiates a City-Wide Celebration of the Love of Tea! MAY 4 - 27, 2012 -- With Tea Tastings and Tea Studies about making chai, pairing teas and chocolate, what’s in your tea bags, black teas from around the world, oolongs vs puehrs, the world of herbal teas, tea and meditation, Japanese tea ceremonies + Tea Lab Competitions about creating tea-infused deserts and blending teas.

Tea Lovers Marketplace on May 6, with select roster of Exhibitors, showcasing unique tea-related products.

Screenings of feature documentaries All In This Tea and Hannari: Geisha Modern, with talks by the filmmakers + film short The Tea Master.

 

Full story:

The Tea Lovers Festival is proud to announce “COLLABORATIONS” – the theme for their 2012 events in Los Angeles, which will run May 4-27, 2012.

Over the past few years of working directly with the U.S. tea industry, the festival’s founder and creative director Kulov observed that tea companies do not really collaborate when it comes to the marketing and education to tea lovers/ (consumers). And since the Tea Lovers Festival is a collective marketing and educational platform for tea-related businesses, the organization decided to bring attention to this issue through their 2012 programming, in the hopes of a future marketing shift and even more support for such festivals.

Sounds of the Tea Lands by world music aficionado Tom Schnabel of KCRW, traditional Japanese music by Yukari Black + the exhibition The Art of Cooking.

Kids-Love-Tea-Too program with Wonderland Tea Etiquette, painting with tea, performances and more.

Location for main events: Roayl/T at 8910 Washington Blvd, Culver City, CA 90232.

For other locations, please check TeaLoversFestival.com or Facebook.com/TeaLoversFest.

Admission: FREE for the Tea Lovers Marketplace.

$10 for Film Screenings, $15 - $20 for Tea Tastings and Tea Studies, $25 - $45 for Tea Labs.

Info & Registration: 310.699.7271 or TeaLoversFestival.com and Facebook.com/TeaLoversFest.

 

The Tea Lovers Festival has been open to the public since their Indian-themed event in 2006. Over the years, they’ve taken pride in thinking “out of the (tea) box” and bringing unique educational and cultural programming to the tea-loving public, through both the festival, as well as through their Tea Lovers Bus Tours. The organization also tries to go beyond the mere rudimentary levels and have something for everyone, from the tea novice to the tea connoisseur and even the tea professional, appealing to tea lovers of all ages – a good example is their popular Kids-Love-Tea-Too program.

With this year’s theme of COLLABORATIONS, the festival wiill be creating their usual unique and comprehensive programming, but this time they’ll be bringing together contrasting tea purveyors and educators, as well as collaborating with various tea-related establishments and cultural institutions in the Los Angeles area, for a city-wide celebration of the love of tea. The festival’s theme, as well as their novelty-loving LA audiences, call for a slightly different format than what they’ve produced in the past couple of years. Rather than compress the festival within a single weekend, the organiation will hold tea-related programs throughout the month of May.

Some of the highlights during the 2012 Tea Lovers Festival in Los Angeles include the TeaVIP Opening Reception on May 4, which will feature The Art of Chai, where tea lovers learn how to make chai and pair it with delicious Indianinspired deserts; a film screening of the documentary All In This Tea, with Q&A with the filmmakers; as well as sounds from tea countries by world music aficionado Tom Schnabel of public-radio KCRW.

The festival’s biggest draw, the Tea Lovers Marketplace on May 6, will showcase unique tea-related products from select exhibitors and will run in conjunction with various workshops and tea studies, such as oolong vs. puerh, black teas from around the world, “what’s in my tea bag?”, pairing teas with chocolate, and discovering the world of herbal teas. But the core of the festival’s educational programming are a couple of tea labs happening later in May – Battle Of The Bakers, where master chefs will create tea-infused deserts in a competition of skill and taste, as well as Battle Of The Blends, where teams of amateur tea lovers, lead by master tea blenders, will compete in various tea-blending challenges.

And last but not least, the TeaVIP Closing Ceremonies on May 27, which will benefit Japan Tsunami Relief, will feature Japanese tea ceremonies in the Edo Senke Sado style, traditional Japanese music, two film screenings – the feature Hannari: Geisha Modern and the short The Tea Master, ochazuke, sake tastings, calligraphy and more.

The Tea Lovers Festival hopes that everyone is excited about their 2012 festival format as they are. Through these new approaches, the organization doesn’t necessarily hope to make their festival bigger than what they’ve previously done – just more diverse and far-reaching, and in line with their mission of “promoting the love of tea to the U.S. public through education and diverse cultural experiences”. As founder and creative director Kulov says, “This is for the tea lover in all of us, so let’s collaborate and continue to spread the tea love.”

EDUCATIONAL & CULTURAL PROGRAMMING:

As of the date of this press release, the following is the current listing of events. For an updated information and additional programming, please visit www.TeaLoversFestival.com and check under the PROGRAM section.

Friday, MAY 4, 2012 at Royal/T in Culver City

TeaVIP Opening Reception: 7:00 - 10:00 pm

The Art of Chai with Kaumudi Marathe of Un-Curry: Learn how to make chai and pair it with delicious Indianinspired deserts. (two sessions: 7:30 - 8:10 pm and 8:15 - 8:55 pm, maximum attendance per session: 15, $20/person)

All In This Tea: Film screening and Q&A with Gina Leibrecht, one of the documentary’s creators.

(8:45 - 10 pm; $10/person; film screening + chai study/tasting: $25/person)

• Multi-cultural dinner specialties by the Royal/T Cafe.

• Sounds of the Tea Lands by world music aficionado Tom Schnabel of KCRW.

...and more. Sponsored by Numi Tea.

Saturday, MAY 5, 2012 at Various Locations

Tea Tasting: The Alchemy of Tea and Chocolate

a Collaboration by Yes Cacao and Sacred Teaometry

3:30 - 4:45 pm at Temple Tea in Venice ($15/person)

Tea Study: Herbal World Discovery with Chris Cotten of Bird Pick

6:00 - 7:15 pm at Bird Pick Tea & Herb in Santa Monica ($15/person)

Sunday, MAY 6, 2012 at Royal/T in Culver City

Tea Lovers Marketplace: 10:00 am - 5:00 pm

Select tea-related exhibitors showcase their unique products for all attending tea lovers. (FREE)

Battle of The Teas: Oolong vs Puerh

Linda Louie of Bana Tea Company and Angie Lee of 1001Plateaus are back collaborating in this informative tea study. ($20/person)

11:30 am - 12:45 pm

Tea Study: What’s In My Tea Bag?

Mark and Stephanie Thompson of Tea Lover Gift Baskets dissect and test all kinds of tea bags in this workshop of pure discovery. ($15/person)

1:30 - 2:45 pm

Battle of The Teas: Black Tea

Tiffany Williams of Boutique Teas compares black teas from various regions from around the world in this unique tea study, along with special guest Chicco Chou of Mountain Tea Co ($20/person)

3:30 - 4:45 pm

Saturday, MAY 19, 2012 at Royal/T in Culver City

Tea Lab: Battle of The Bakers

You be the judge of taste and skill in this competition between master chefs Kristy Choo of Jin Patisserie and Robert Wemischner of Cooking With Tea fame, who will be faced with creating tea-infused desserts in three separate challenges ($45/person)

4:00 - 5:45 pm

Sunday, MAY 27, 2012 at Royal/T in Culver City

TeaVIP Closing Ceremonies

• Japanese Tea Ceremonies with master Soshitsu Nishimura of the Edo Senke Sado school

• Traditional Japanese Music by Yukari Black and Company

• Film screeing of The Tea Master by Aaron A.

• Ochazuke and other tea-flavored delicacies by Royal/T Cafe.

• Sake Tasting, Japanese Caligraphy and more...

All proceeds benefiting Japan Tsunami Relief. 3:00 - 6:00 pm ($20/person)

Hannari: Geisha Modern: Film screening and Q&A with director Miyuki Sohara. 7:00 - 8:30 pm

($20/person; film screening + tea ceremonies: $25/person)

 

THE EVENT PRESENTERS:

For over a decade KulovPresents have lent their marketing, branding and public relations skills to producing events for many arts and other not-for-profit organizations both in the U.S. and in Europe. Among these are Randolph Street Gallery, The Hyde Park Arts Center, The Museum of Contemporary Art in Chicago, Los Angles Contemporary Exhibitions (LACE) and the Fowler Museum at UCLA. This is their Twelveth Annual Tea Festival. KulovPresents are currently based in Santa Monica.

310.699.7271 www.kulov.com

THE MAIN VENUE:

Royal/T is a playful collision of spaces—café/shop/art space—presented in stunning fusion. An eclectic mix of retail and contemporary art reimagined in the surrounds of LA’s first Japanese-style cosplay café. One of Los Angeles’ premier art, tea and culinary spaces, Royal/T is located at 8910 Washington Blvd, Culver City CA 90232.

310 559 6300 www.royal-t.org

kulovpresents PO Box 5033 Santa Monica CA 90409 USA 310.699.7271 info@kulov.com

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