Coffee Fest Heads East for Show at Meadowlands
Wednesday, February 24th 2010 @ 12:10 PM
Specialty Coffee Show Sets up its Tent in the Big Apple Area
Seattle, Wash. – February 23, 2010 – Coffee Fest packs up its bags to travel to the East Coast for its spring show at the Meadowlands Exposition Center on March 5-7, 2010, where entrepreneurs and veteran specialty coffee professionals will gather to network, learn, and accumulate a stack of coffee products and knowledge to transmute into a healthy bottom line.
“We welcome the energy of the East Coast and look forward to comparing notes with professionals from the New York metropolitan area,” says Greg Hartlein, Coffee Fest CEO. “Our goal is to continue as part coach, part teacher, part facilitator -- all in a concerted effort to help specialty coffee professionals experience success in their respective businesses.”
Fill Your Cup
The show offers attendees a three-pronged approach to business success – education and training, networking and trend watching over the course of the three-day show.
Educational Program -- Beginner, intermediate and advanced levels of classes designed to get entrepreneurs off the ground and to keep specialty coffee businesses on track. Friday through Sunday, 8am-noon.
Executive Summit –Top specialty coffee professionals come together for a daylong, pre-show seminar to help invigorate businesses with practical advice and tried and true marketing and sales techniques. Thursday, March 4, 8am-4pm
Pacific Natural Foods Top Cup Challenge ~ Soy plays the starring role in a contest to see which barista can whip up the tastiest and most creative soy-based drink. Saturday and Sunday 1-4 pm
Tinker’s Minute -- An old-fashioned take on new products. Emceed by Specialty Coffee Retailer’s Dan Bolton, the Tinker’s Minute highlights the latest innovations the industry has to offer with exhibitors’ one-minute “platform” speeches. Friday, March 5, 11am
Espresso Parts Aroma Challenge –The challenge pushes participants to match scents found in coffee with common descriptors. Participants who think they “know” their coffee can test their mettle here by sniffing a variety of vials matching aromas found in coffee. Friday through Sunday, show floor hours noon-5pm
Coffee Fest Free Pour Latte Art Championships – Forty baristas from around the country will compete for a $2,500 grand prize after 2 rounds of semi-finals that whittle the group down to the final 10 artists creating foam-based designs. Semi-finals on Friday and Saturday from 9am-12 ~ Finals on Sunday at 10am
Midwest Stopover
When summer rolls around, it’s off to the Midwest, where Coffee Fest unrolls its welcome carpet in Minneapolis, Minn., on June 4-6, 2010. Attendees and exhibitors can register for the Meadowlands or Minneapolis show at www.coffeefest.com.
About Coffee Fest
Coffee Fest has been bringing specialty coffee, gourmet tea and alternative beverage industry professionals together since 1992 when the show first got its start as a consumer coffee festival in Seattle. Since 1998, Coffee Fest has gathered coffee retailers, roasters, distributors and manufacturers together for thrice annual trade shows to help attendees build and refine their businesses, get the first peek at new products and remain current with coffee and tea industry trends. For more information about all the shows, go to www.coffeefest.com
Media Contact:
Kathleen Finn
503.528.2652
503.887.2998 (c)
bellaluna@hevanet.com
David Heilbrunn
425.295.3300, ext. 113
davidh@coffeefest.com