coffee and tea festival, lynda calimano, starfish junction, the tea house times, tea trade show, tea consumer event
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JANUARY 2010

AN INTERVIEW WITH . . .

From time to time, The Tea House Times will share an interview with one of our regular advertisers, circulate the interview to our email list and post here at our website. 

This month we are interviewing: 

LYNDA CALIMANO FROM THE COFFEE AND TEA FESTIVAL

 

New York City is gearing up for the 5th Annual Coffee & Tea Festival NYC. Selected as one of the 10 Best New York Events in April 2009, this international extravaganza will be held on Saturday and Sunday, February 20th and 21st, 2010 at 7W (7 West 34th Street, New York, NY 10001). From 11 am to 5 pm both days. 

The event will offer two days of programming including classes/lectures/demos from well-known industry pros and pioneers. Chocolates and sweet treats will offer a wonderful compliment to the spectacular collection of coffees and teas.

GAIL/THE TEA HOUSE TIMES:  Please tell us about the Coffee and Tea Festival NYC. When was it founded and why? Who is your audience?

LYNDA/COFFEE AND TEA FESTIVAL: The first Coffee and Tea Festival was held in 2005 with the goal of providing consumers a place to go to sample new coffees and teas.  After all, consumers were not permitted to attend the big trade shows.   We knew we had something unique when, for our first show, we got a call from The Food Network with a request to come to the show and film for an upcoming episode of their hit series, Unwrapped.  Since that first year, the show has grown and not only attracts consumer attendees but area independent coffee and tea shop owners as well.

GAIL/THE TEA HOUSE TIMES:  Where is the event being held?  I understand you have changed the location this year.

LYNDA/COFFEE AND TEA FESTIVAL:  The event is being held at 7W (7 West 34th Street at 5th Avenue, New York City) which is a beautiful facility right across from the Empire State Building and home to the some of the finest tabletop designers in the world.  This new location provides easy access for attendees and offers the show a bigger programming area for our special guest speakers.  The space is quite unique.

GAIL/THE TEA HOUSE TIMES:  What types of events will take place during the Festival?  What topics are covered?

LYNDA/COFFEE AND TEA FESTIVAL:  On Saturday, programming includes presentations such as Tea 101, Coffee Cupping and Tasting, Chocolate Tasting, and Entertaining with Afternoon Tea.  On Sunday, Coffee and Tea Desserts, Korean Tea Ceremony, Coffee Cupping and Tasting, Tea Cocktails, and more.  On both days there will be an art showcase sponsored by the Alumni Association of the New York Academy of Art as well as a photo-journalistic journey through the world of tea presented by Korean Tea Ambassador and Korean Tea Culture Foundation's founding director, Yoon Hee Kim.  We like to keep the programming of interest to all so we offer topics of interest for both coffee and tea lovers.

GAIL/THE TEA HOUSE TIMES:  What types of companies will be exhibiting? 

LYNDA/COFFEE AND TEA FESTIVAL:  Most of the exhibiting companies are specialty coffee and tea companies, those who offer the most interesting products. We’ve also added a few more baked goods to this year’s mix. 

GAIL/THE TEA HOUSE TIMES:  Are the exhibitors offering on-the-spot retail sales or is it for trade only? Will there be product sampling/tastings?

LYNDA/COFFEE AND TEA FESTIVAL:  Gail, the exhibitors will be offering samples of their products right from their booths.  And, if they like what they try, many will offer discounted items sold directly from their booth or some opt for discount incentives for attendees to shop online after the show is over.  The Festival is open to consumers AND trade—that is what makes this show so unique. 

GAIL/THE TEA HOUSE TIMES:  What is the cost of tickets and how can they be purchased?

LYNDA/COFFEE AND TEA FESTIVAL:  The tickets are $20 for an all day pass. They can be purchased online at the event website (www.CoffeeAndTeaFestival.com) or they can buy them the day of the event at the box office.

GAIL/THE TEA HOUSE TIMES:  Please tell us about your non profit partner, Cup for Education.

LYNDA/COFFEE AND TEA FESTIVAL:  Cup for Education’s Mission is to help poor rural coffee communities of Central and Latin America build schools within their communities, and assist in providing them with teachers and the basic tools needed to educate the future generations of coffee farmers. 

GAIL/THE TEA HOUSE TIMES:  Please contact Lynda with any questions about exhibiting or attending the 2010 Coffee and Tea Festival NYC -- Starfish Junction Productions, 226 North Fehr Way, Bay Shore, NY 11706
Phone: (631) 940-7290     Fax: (631) 940-7289      lyndac@starfishjunction.com

 

Visit www.coffeeandteafestival.com for information about exhibiting or to purchase tickets online.

 

EVENT DATES AND LOCATION:

5th Annual Coffee & Tea Festival NYC.

Saturday and Sunday, February 20th and 21st, 2010 at 7W

7 West 34th Street, New York, NY 10001

From 11 am to 5 pm both days

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