|
|
|
|
|
|
| ||||
|
|
Welcome Tea Room Owners NEW PROMOTIONS FOR TEA ROOM OWNERS! Please email for a new document clearly outlining everything we do to help tea room owners. We can promote your business in several ways. click here to email. The minimum bulk subscription is 10 per issue. This is good for those of you who have not yet tried The Tea House Times and are unsure how many to order for your tea room. Most tearooms order between 25 and 50 of The Tea House Times every 2 months. ORDERING: To order 10 per issue (6 times per year), please mail payment of $75.00 to: The Tea House Times, PO Box 1049, Sparta, NJ 07871. You will automatically be shipped 10 of each issue of The Tea House Times. Shipping is FREE. We do not offer a billing option for a minimum of 10. Other options for payment can be found on our payments page for tearooms, click here. If you would like to order a display easel, you may do so at the payment page. If you choose to order 25 or 50 per issue, you will receive a free display stand and free shipping if you PREPAY for one year (with initial order). SEE BELOW FOR FREQUENTLY ASKED QUESTIONS BULK PRICING is for tea rooms, coffee/tea shops, tea merchants, flower shops, quilting shops, antique shops, book shops. THIS PAGE IS FOR THESE BUSINESSES ONLY. IF YOU ARE AN INDIVIDUAL PLEASE CLICK TO VISIT OUR GIFT SHOPPE OR INDIVIDUAL SUBSCRIPTION PAGE OR OTHER PAGES OF OUR SITE LISTED ON THE LEFT SIDE. Tea Room Owners & Businesses ordering in Bulk -- Click headings or scroll down page.
What is The Tea House Times? The Tea House Times is a bi-monthly publication available through select Tea Rooms. Each issue includes topics of interest to Afternoon Tea Lovers, and subsequently the love for tea, Victoriana and the like. The publication includes interesting information regarding tea, etiquette, Victoriana (history, fashion, jewelry), recipes, tea groups, antiques, and the friendship and pleasure of tea time.
Why should my Tea Room subscribe? By subscribing, you will be offering entertainment and education to your customers. Your passion and labors are best directed to making your tea room memorable. Let The Tea House Times labor over the details of entertaining and educating your customers. Many tea societies visit numerous tea rooms.
How do I contact The Tea House Times? We may be reached by regular mail as follows: The Tea House Times P. O. Box 1049 Sparta, NJ 07871 Via the Web at: www.theteahousetimes.com Click here to email. Via telephone at: If you need our telephone number, please send email to request it. Please include your name, business name, address, email address and telephone number. Someone will contact you.
Why should I offer The Tea House Times to customers? Ask anyone in business how to gain new customers and retain loyal customers. Their answer will most likely be: through advertising, direct mail, and most importantly informative information directly relating to your business. Keep your business top-of-mind with customers. Educate and entertain them. The Tea House Times contains many of the topics tea-lovers enjoy. You may also order an Insert (a personalized page of information strictly for your customers) to feature new products, upcoming events, and specials (refer to Personalized Inserts). OR Customize!
How can I profit? The cost to you is $1.25 per issue. GIVE The Tea House Times to your customers as a greeting or thank you for having a party. The small cost is not much considering you are also promoting your tea room all year long with no additional fees. You will profit through an increased number of return customer business. Some tea rooms do prefer to sell it to make back their investment. But, most really love to give it to special VIP customers and consider the cost part of their ad budget.
What does the Subscription Cost cover? Your one-year subscription includes extensive Research on our core newsletter topics, Composing/Publishing, Designing/Formatting, Printing, and Distribution sorting and handling. It also covers the cost of promoting your tea room in our print directory and online directory.
Why is it necessary to commit for an entire year? As with any other type of subscription materials, it is necessary to commit to at least one year. The cost of printing fluctuates with the number of items printed. By committing to a fixed number of issues, we are better able to offer you a price low enough for you to subscribe and derive profit. Commit to one year; pay in full (and receive free shipping/handling). Plus, then we promote your business all year in our directory and online directory along with up to 3 current events at one time.
Who will buy the newsletter or who do I GIVE it to? A great number of your loyal, regular customers will want The Tea House Times as will tea newcomers. Try to determine the number of customers you get daily/monthly/bi-monthly and what percentage of those customers you wish to give it or sell it to. Most tea rooms order 25-50 per issue to GIVE to their special VIP guests. Others wishing to sell it usually order 10 per issue since they are also selling other publications. Those who customize may choose a small, personalized newsletter to copy on their own to give to ALL customers or have us prepare them for you.
How do I sell The Tea House Times? Place it near your cashier, entry/waiting area, or gift shop. Asking customers if they have received the recent issue of The Tea House Times will increase sales. Sell The Tea House Times in the same manner you would sell anything in your shop. Or offer it for free when customers spend a certain $ amt in your gift shop-increases all sales.
Can I offer The Tea House Times for free? Yes, most tea rooms prefer to offer it for free. Or only charge what you paid. Your profits will come from entertaining and educating your customers keeping your tea room top-of-mind so they will return. You can consider the expense part of your advertising budget. Your customers will love The Tea House Times!
How much money do other businesses invest in communications to customers? For comparison, many small businesses offer an informative newsletter free to their customers/clients. Most offer a newsletter 3 times per year at a cost of $1,000 or more per 100 customers. This only includes research, publishing and printing; postage is an additional $111.00 per year to send this many newsletters to clients through the mail. Comparing this to The Tea House Times. You receive 6 issues per year or twice as many as the example. Your costs are less, and your profits are much greater.
How can I personalize? The Tea House Times itself is full of information to educate and entertain all Afternoon Tea lovers. You may choose to order a Personalized Insert page of information specific to your tea room. You might list upcoming special events, sales, highlights of your business, etc. The cost for a Personalized Insert is in addition to your subscription. You can order an Insert at any time you choose or not at all. Or customize your newsletter with selected articles & information about your business.
What is a Personalized Insert? (See Sample Insert) A Personalized Insert is an 8 ½ x 11 page, single or double-sided, inserted into the center of The Tea House Times to highlight your particular tea room. The page is printed on quality paper and we can add some Victorian clip-art to your page as well. You supply all the information about your tea room including name, location, how to make reservations, upcoming events, sales, and anything else you would like to highlight. Submit a Personalized Insert Order Form, payment, and all information you would like to include. We will set it up nicely for you, have it printed, and inserted into the batch of newsletters that you request. It is requested that you submit your Personalized Insert Order at least 2 months prior to a newsletter issue date to ensure enough time for formatting and printing. If you are unsure of a date for an event, go ahead and place the Insert order so we can start working on it, and we can add the date as soon as you get it.
Can I offer suggestions for The Tea House Times content? Yes, we welcome suggestions from you as well as your customers. We want to know what interests you. Send us your ideas and we will consider them for an upcoming issue. Send Recipes too; we will credit your business – free publicity!
Should I mail a traditional newsletter to my customers? Yes, some of you already have a complete mailing list of customers. It is highly recommended by all tea room consulting firms to create a mailing list by gathering names via a contest or drawing at your tea room. Customers are your most valuable asset & you need to send newsletters on a regular basis to maintain contact & keep YOUR business fresh in their minds. Start collecting names & addresses; more valuable than regular advertising. Let us create a custom newsletter for you (1-2 pages) for you to have copied on your own. Save $$
What is the most profitable way to The Tea House Times? Offer The Tea House Times for free or for sale, customers must come back to get the next issue; thereby frequenting YOUR tea room more often, adding more profit to your business. Or Customize! Contact us.
How do I order a custom newsletter? Look at the full version of The Tea House Times. What pages or topics do you feel portray your tea room best? By choosing one or two of our regular features and including information about your business & specials & events, we can create a custom newsletter for you at a very reasonable cost. You may choose for us to reproduce it for you, or you may take it to your local copy shop for reproducing. This is a great option if you need something to hand out to ALL of your customers. A great reminder of your business (better than a business card), and because the newsletter has additional information including recipes or interesting articles, people hang on to it, therefore being reminded of your tearoom and making reservations more often.
How often would I order a custom newsletter? It is recommended to offer a custom newsletter to your customers every day. Give it to them every time your hostess delivers their bill. Change the content of the newsletter every two months or slightly longer depending upon how frequently your repeat customers visit. Just call or email us or mail your payment every time you are ready for an update to your custom newsletter. Or decide a frequency, type of articles or recipes you prefer, and prepay. We will automatically prepare your newsletters & send to you on a regular basis. One less thing for you to worry about.
What about other hand-outs or flyers? Need a handout about children’s parties? Or a history page about your business? Any information you will hand out regularly or are asked for regularly, we can also prepare for you. Call or email for more information. You provide the details and we can have it printed up for you. Another great service in addition to our custom newsletter services. Special Ways to offer The Tea House Times: 1. FOR SALE at a price you determine. 2. FREE to Loyal Customers. 3. INCLUDED WITH Special Events, Products, or Giveaway for the Holidays. 4. LEFT OUT as reading material. 5. ATTACH your business card. 6. Order a PERSONALIZED Insert . 7. MAIL to customers. 8. FREE with a certain $ amount purchase. 9. Create a VIP PROGRAM.
FOR SALE AT CHOSEN PRICE: DISPLAY The Tea House Times in the most likely places your customers will see it and want to buy it.
SELL it for your chosen price. Suggested Retail Price is $2.50. Clearly label with your selling price, or customers will assume they are free. Display and sell as you would any other item for sale in your shop. PRICE: Sell The Tea House Times to your customers for the suggested retail price, OR less, OR offer it to them for free. You may charge slightly more or less or give it away.
FREE TO LOYAL CUSTOMERS: FREE—WHY? People love freebies! It adds to the value of goods and services they have received. Especially if YOU present it to them. Left out for all to take is nice, but if you selectively distribute to valued, loyal customers, you will be appreciated more.
Invest in your customers. Add The Tea House Times to your advertising budget. Offer it for free! Give it to your regular Society groups. They will return more often. (If you offer it for free, and other local tea rooms do not, customers will come back to YOU!) Make it a habit! Only 63 cents to budget per month per customer. Much nicer than giving them a gift such as a free pen ($1.75+). Make your customers happy. They will return more frequently!
INCLUDED WITH SPECIAL EVENTS, PRODUCTS, OR GIVEAWAY FOR THE HOLIDAYS SPECIAL EVENTS such as a charity luncheon, Mother’s Day Tea, Holiday Tea, etc. are ways to include The Tea House Times as a Special Gift to customers who attend. PRODUCTS such as individually wrapped tea bags, sugar tongs, gift certificates, etc. can be paired with The Tea House Times for a completely unique gift. You can roll it lengthwise and tie a pretty, sheer ribbon around it, attaching a tea bag or sugar tong to make it look extra fancy. (Try our Tea print ribbons!)Use your imagination. Makes a nice gift for YOU to give your customers. UPSELL: When a customer purchases a gift certificate, suggest that an issue of The Tea House Times would complete the gift and make it extra special. Or include it with a purchase.
OR, LEAVE THE TEA HOUSE TIMES OUT AS READING MATERIAL FOR WAITING CUSTOMERS
Please contact us and we will email you an order sheet. OR Click here for order sheet.
|
Send mail to info [at] theteahousetimes.com with questions or comments
about this web site.
|
